• Home Builder Marketing and Growth Show - Real Estate Marketing Ideas and More

  • By: Jeff Schneider
  • Podcast

Home Builder Marketing and Growth Show - Real Estate Marketing Ideas and More

By: Jeff Schneider
Listen for free

  • Summary

  • Discover the blueprint for success in the home building industry with the Home Builder Marketing and Growth Show! We're your ultimate resource for cutting-edge digital marketing strategies, sales techniques, and growth hacks tailored specifically for home builders and real estate professionals. Join host Jeff Schneider, a seasoned marketing expert with over a decade of experience in the home building industry, as he shares actionable insights and interviews top industry leaders. Whether you're a custom home builder, a marketing executive, or a sales professional, this show is your secret weapon for staying ahead in the competitive real estate market. What sets us apart: - Exclusive focus on home builder marketing and sales strategies - Actionable advice from industry experts and successful builders - HubSpot tips and tricks specifically for home builders - Bite-sized segments for quick, implementable ideas Tune in to discover: - Cutting-edge digital marketing tactics for home builders - Proven lead generation and conversion strategies - Effective email marketing campaigns for real estate - Social media mastery for builders and developers - Content marketing that resonates with home buyers - Optimizing your builder funnel for maximum results - Latest trends in home builder digital marketing - Professional secrets for success in the building industry We dive deep into the topics that matter most to you: - Digital Innovation: Explore the latest in 3D/VR/AR technologies, AI for sales and marketing, and emerging tools to enhance the customer journey. - Brand Building: Master brand strategy, competitive market analysis, and develop comprehensive marketing plans that set you apart. - Lead Generation: Uncover strategies for new community launches, reaching niche markets, and creating a steady stream of qualified leads. - Sales Excellence: From design studios to digital sales processes, learn to qualify leads, convert prospects, and train top-performing sales teams. - Customer Experience: Enhance every touchpoint of the buyer's journey, from first click to final key handover. - Online Presence: Boost your website's performance, master SEO for home builders, and create a digital presence that attracts and converts. - Analytics and ROI: Dive into metrics that matter, learn to measure campaign success, and optimize your marketing spend for maximum return. Industry Trends: Stay ahead with insights on market shifts, buyer preferences, and emerging opportunities in home building. - Reputation Management: Build and maintain a stellar online reputation that attracts buyers and builds trust. - Technology Integration: Discover how to leverage CRM systems, marketing automation, and other tech tools to streamline your operations and boost efficiency. Each episode provides practical, implementable strategies that you can put to work in your business immediately. From email marketing templates to social media calendars, website optimization techniques to closing scripts – we provide the tools you need to excel. Our show is the perfect companion for your drive time, providing bite-sized insights and in-depth discussions that will transform your approach to home builder marketing and sales. We'll help you build a market-proof marketing strategy that withstands economic fluctuations and keeps your business thriving. Explore topics like optimizing your builder funnel, uncovering professional builder secrets, and implementing cutting-edge digital marketing tactics for home builders. Our goal is to be your go-to home builder digital marketing podcast, delivering fresh ideas and proven strategies week after week. Don't just build homes – build an empire. The Home Builder Marketing and Growth Show is your foundation for success in the ever-evolving world of home building and real estate marketing. Join our community of forward-thinking builders, marketers, and sales professionals who are redefining success in the industry. We understand that running a successful building business requires more than just construction knowledge. That's why we focus on business for builders, providing you with the marketing and sales strategies you need to grow your company and stand out in a competitive market. Subscribe now and start constructing your path to unprecedented growth and success. With the Home Builder Marketing and Growth Show, you're not just staying ahead of the competition – you're redefining the game. Let's build up your marketing skills, drive growth in your business, and create a lasting legacy in the home building industry. Your blueprint for success awaits – hit play and let's start building your future today!
    © 2024
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Episodes
  • Model Home Sales Tips: How To Elevate The Customer Experience In Your Show Home Based On My Experience Mystery Shopping Dozens Of Local Builders | Marketing Minute | #008

    Model Home Sales Tips: How To Elevate The Customer Experience In Your Show Home Based On My Experience Mystery Shopping Dozens Of Local Builders | Marketing Minute | #008
    Nov 15 2024

    Ever walked into a show home and felt completely ignored? After mystery shopping dozens of builders across Edmonton, we discovered a shocking truth: most show homes are missing critical opportunities to connect with potential buyers.

    In this Marketing Minute, host Jeff Schneider shares eye-opening insights from extensive mystery shopping research and reveals proven model home sales tips that can transform your show home experience.

    Key takeaways:

    • Master the crucial first 60 seconds that make or break buyer engagement
    • Learn ethical strategies to capture contact information and boost conversion rates
    • Discover the power of "pain point marketing" in show home presentations
    • Implement a follow-up system that keeps prospects engaged throughout their buying journey

    Whether you're a sales manager looking to improve team performance or a sales professional wanting to stand out, this episode delivers actionable strategies to turn your show home into a true sales center.

    Ready to double your show home conversion rate? Listen now and transform your approach to walk-in traffic.

    Connect with Jeff Schneider on LinkedIn.

    Ready to take your home builder marketing to the next level? Here are 3 ways to connect with us:

    • Visit buildermarketinggrowthshow.com for full episode listings and free marketing resources
    • Book a complimentary 1-hour strategy session at velocity23.com/schedule to discuss your marketing goals and challenges
    • Explore velocity23.com for in-depth marketing strategies, tools, and guidance for home builders

    Topics covered in this episode: home sales tips, show home experience, new home sales, customer experience, sales training, model homes, home buyer journey, walk-in traffic, sales conversion, show home tours, sales presentation, buyer engagement, sales follow-up
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    26 mins
  • Digital Marketing Assets for Builders: Balancing Technology, Affordability and ROI | Kevin Weitzel | #007

    Digital Marketing Assets for Builders: Balancing Technology, Affordability and ROI | Kevin Weitzel | #007
    Nov 7 2024

    Are rising technology costs holding your home building business back? In this value-packed episode, Kevin Weitzel, Partner at Outhouse and digital asset expert, reveals how builders can leverage digital tools without breaking the bank.

    Kevin shares battle-tested insights from years of helping builders implement interactive floor plans, virtual tours, and other essential digital solutions. Whether you're a small regional builder or growing mid-size company, you'll learn:

    • How to prioritize digital tools based on your market and budget
    • Why connectivity between platforms matters more than fancy features
    • Smart ways to evaluate technology ROI and avoid "shiny object syndrome"
    • Practical tips for implementing digital assets while maintaining affordability

    Plus, discover why WordPress limitations could be holding back your digital transformation, and how to build a future-proof tech stack that scales with your business.

    Ready to make smarter technology decisions? Listen now and get your digital strategy questions answered by one of the industry's leading experts.

    Connect with Kevin Weitzel on ⁠LinkedIn or visit ⁠https://outhouse.net⁠.

    Ready to take your home builder marketing to the next level? Here are 3 ways to connect with us:

    1. Visit buildermarketinggrowthshow.com for full episode listings and free marketing resources
    2. Book a complimentary 1-hour strategy session at velocity23.com/schedule to discuss your marketing goals and challenges
    3. Explore velocity23.com for in-depth marketing strategies, tools, and guidance for home builders

    Connect with Jeff Schneider on LinkedIn
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    57 mins
  • HubSpot Buyer Personas: My Favourite Way To Segment Contacts And A “Hack” To Collect This Valuable Data From Every New Contact | HubSpot For Home Builders | #006

    HubSpot Buyer Personas: My Favourite Way To Segment Contacts And A “Hack” To Collect This Valuable Data From Every New Contact | HubSpot For Home Builders | #006
    Oct 31 2024

    Struggling to deliver the right content to the right prospects? Discover how HubSpot buyer personas can transform your marketing messaging from generic to laser-focused. In this tactical episode of HubSpot Hacks for Home Builders, Jeff Schneider reveals a powerful technique for segmenting contacts and creating highly personalized content that resonates with each distinct audience segment.

    Key takeaways from this episode:

    • Master the setup of self-identifying persona fields in HubSpot forms
    • Learn why stage-of-life segmentation is the key to relevant content delivery
    • Create perfectly matched marketing messages for different buyer segments
    • Implement dynamic content that speaks directly to each persona's needs

    Whether you're marketing to first-time buyers or luxury custom home prospects, you'll learn how to create and implement buyer personas that ensure your content hits the mark every time. Ready to stop broadcasting generic messages and start delivering content that truly connects? Tune in to unlock this game-changing HubSpot hack that will revolutionize your marketing effectiveness.

    Want to maximize your HubSpot investment? Our comprehensive HubSpot Audit includes a 60+ point inspection of your portal to unlock its full potential. Visit velocity23.com/hubspot-audit to learn more.

    Ready to take your home builder marketing to the next level? Here are 3 ways to connect with us:

    1. Visit buildermarketinggrowthshow.com for full episode listings and free marketing resources
    2. Book a complimentary 1-hour strategy session at velocity23.com/schedule to discuss your marketing goals and challenges
    3. Explore velocity23.com for in-depth marketing strategies, tools, and guidance for home builders
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    23 mins

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