The difference between chasing clients who might never buy from you from attracting affluent, high-value, ready-to-go people lies in one simple skill - the ability to craft a compelling message.

In this episode, we're pulling back the curtain on how to attract wealthy clients and sell high-ticket services. My guest Brian Campbell shares his golden rule: solve problems and create value. His radical approach to standing out and attracting the right clients will leave you reeling. We'll also tackle the intriguing subject of maintaining integrity amidst criticism, insisting that critics should not be the ones dictating our actions, and get a glimpse from behind the scenes of mentoring some of his very well known clients.

We'll also dive deep into the power of masterminds, and why Brian prefers them to any other form of working with clients. He will also give you the lowdown on the role of masterminds in marketing and how they can be your secret weapon to stay ahead of the game. Finally, we'll discuss the importance of creating an ethical and supportive community.

Tune in as we wrap up season two and give a sneak peek into what's coming in season three in 2024. If you've ever been on the fence about listening to Habits of Influence, this is THE EPISODE you surely don't want to miss!

PS. If you listen/watch through this episode you can get a SECRET CODE from Brian to get a gift from Brian to you as our listener :-)

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To connect with Brian, go to:

WATCH THE FULL EPISODE AND FIND BRIAN'S CODE FOR A FREE GIFT FROM OUR LISTENERS :-) A****** F****m

https://www.facebook.com/brian.campbell.aloha/

Support the Show.

You can always send us your feedback, and/or episode topic requests to: habitsofinfluence@gmail.com!

Ever wondered why your business isn’t getting the visibility it deserves? Perhaps you're mystified by the power of public relations and how to leverage it for your brand's success. Sit tight, as we crack the PR code with Dina Behrman, a former journalist and ace PR strategist. We're peeling back the layers of misconception, shedding light on the common pitfalls, and providing a blueprint to navigate the often murky waters of public relations.

Don't mistake PR for another form of marketing! Dina helps us differentiate, emphasizing PR as an evergreen credibility booster. She takes us for a walk on the wild side, unveiling the 'pay to play' culture, a shady practice that often clouds the PR landscape. But fear not, Dina also points us toward the sunnier path of providing value to journalists, securing free publicity, and gaining authentic coverage that doesn’t require you to break the bank or hire an outside PR firm.

The episode culminates with Dina’s masterclass on the art of storytelling, the secret sauce for successful public relations. We explore the power of sharing your narrative through different mediums, from authoring a book to getting featured on podcasts. And for those who've struggled to craft their story, Dina offers a lifeline, demonstrating how to engage your audience without resorting to near-death experiences! Listen up as we learn the ropes of PR strategy, publishing, and campaign management, with Dina's free PR checklist as your ultimate guide. Tune in, and let's make some PR magic together!

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To connect with Dina, go to:

Free PR Masterclass & Workbook "3 Secrets To Easily Land Impactful Publicity That Positions You As An Expert & Attracts Perfect-Fit Clients":

https://dinabehrman.com/3-secrets-masterclass/

The PR checklist: https://dinabehrman.com/pr-checklist/

Support the Show.

You can always send us your feedback, and/or episode topic requests to: habitsofinfluence@gmail.com!

Get ready to unearth the secrets of a seasoned veteran in sales training, Dean Forbes, as we redefine the sales paradigm. With over two decades of experience under his belt and a whopping $279 million in sales to his name, Dean invites us to shed the stigma around sales and embrace a more humanized approach.

Our conversation with Dean challenges common misconceptions, suggesting that a robust sales training doesn't necessarily turn you into a manipulating machine. Instead, we unfold the idea of seeing if a person is truly qualified to buy before pushing products onto them - an approach that promises consistent and predictable achievement of sales targets. As we journey through Dean's personal sales adventure, we're introduced to the mentors who’ve been instrumental in his career and learn how to navigate the often misunderstood world of persuasion, objections, and discounting in sales.

Our talk with Dean extends beyond just theory; we delve into practical aspects of sales strategies, exploring how to identify and leverage unique selling points during a sales call and ways to train your team to maximize productivity and revenue. We wrap up with Dean sharing his anticipation for the upcoming changes in Habits of Influence. So, gear up for a deep plunge into the uncharted waters of sales with our expert guide, Dean Forbes. Don't forget to subscribe and turn on notifications so you don't miss out on any updates. You're in for an enlightening conversation!

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To connect with Dean, go to:

https://www.epexacademyhq.com/sales-accelerator

https://www.facebook.com/deanforbeslive

Support the Show.

You can always send us your feedback, and/or episode topic requests to: habitsofinfluence@gmail.com!