Get ready to unearth the secrets of a seasoned veteran in sales training, Dean Forbes, as we redefine the sales paradigm. With over two decades of experience under his belt and a whopping $279 million in sales to his name, Dean invites us to shed the stigma around sales and embrace a more humanized approach.

Our conversation with Dean challenges common misconceptions, suggesting that a robust sales training doesn't necessarily turn you into a manipulating machine. Instead, we unfold the idea of seeing if a person is truly qualified to buy before pushing products onto them - an approach that promises consistent and predictable achievement of sales targets. As we journey through Dean's personal sales adventure, we're introduced to the mentors who’ve been instrumental in his career and learn how to navigate the often misunderstood world of persuasion, objections, and discounting in sales.

Our talk with Dean extends beyond just theory; we delve into practical aspects of sales strategies, exploring how to identify and leverage unique selling points during a sales call and ways to train your team to maximize productivity and revenue. We wrap up with Dean sharing his anticipation for the upcoming changes in Habits of Influence. So, gear up for a deep plunge into the uncharted waters of sales with our expert guide, Dean Forbes. Don't forget to subscribe and turn on notifications so you don't miss out on any updates. You're in for an enlightening conversation!

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To connect with Dean, go to:

https://www.epexacademyhq.com/sales-accelerator

https://www.facebook.com/deanforbeslive

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You can always send us your feedback, and/or episode topic requests to: habitsofinfluence@gmail.com!