How do you grow a clean energy company from scratch?Gary Skulnik, CEO of Neighborhood Sun Solar, shares his winning strategies in our new Spotlight Episode

🤔Here’s what we asked Gary:

• Have you ever used partnerships to scale your business? What worked?

• Do you think direct mailing still works for getting leads?

• How are you leveraging AI to better understand your audience?

• • What’s the biggest challenge you’ve faced when building trust with customers?

  
  

  🌍 Cleantech marketing podcast created by New Perspective

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  This podcast is proudly sponsored by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit npws.com for more info.

  
  

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The energy landscape is changing fast—what’s your take on it

That’s exactly what we asked Russ Bates, the founder of NxtGen Clean Energy Solutions (NXTGEN), a company pioneering the transition to renewable energy for businesse

🎯 Here’s how NXTGEN is making waves:

✅ Customized solutions for solar, wind, and battery storage.

✅ EV charging, smart poles, and energy independence projects.

✅ Proven success with municipalities and private clients alike.

But it’s not just about tech—it’s about policy.

In this episode, Russ breaks down:

⚡ How shifting U.S. policies impact clean energy companies.

⚡ Why businesses need to prepare for uncertainty.

🌍 Cleantech marketing podcast created by New Perspective

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This podcast is proudly sponsored by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit npws.com for more info.

🎧 Subscribe to our podcast:

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The demand for critical minerals like lithium, cobalt, and nickel is surging, driven by EVs, batteries, and clean energy. But extraction comes at a high cost. Momentum Technologies, led by CEO Mahesh Konduru, is transforming waste into value by reclaiming materials from spent lithium-ion batteries and rare earth magnets.

From a small lab to a world-class facility, Konduru shares how Momentum blends innovation and sustainability to redefine resource recovery and the future of industry.

📚 Key Takeaways:

➜ Momentum Technologies focuses on critical mineral recovery.
➜ The lithium battery industry is pivotal for EV adoption.
➜ Sustainability involves using fewer hard-to-find resources.
➜ Closed-loop systems can eliminate harmful reagents.
➜ Scaling technology requires rigorous de-risking processes.
➜ Client validation is crucial for market acceptance.
➜ Flexibility in battery chemistries is essential for innovation.
➜ Effective marketing highlights technical capabilities.
➜ Global policy shifts can positively impact the industry.
➜ Entrepreneurs should focus on understanding client needs.

🌎 Related Resources:

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🌍 Cleantech marketing podcast created by New Perspective

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This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

💚 GNP Team:

━━━━━━ Host & Co-Producer: Dunja Jovanovic Executive Producer: Marko Bodiroza Creator: Nathan Harris

The sustainability consulting space is getting crowded. So how do you stand out?

In our latest Spotlight Series, we spoke with Angelique Dickson, President of Inogen Alliance, to find out how they’ve stayed relevant in this fast-moving industry.

Related Resources:

• Podcast Rethinking EHS: https://www.inogenalliance.com/podcast
• Web: https://www.inogenalliance.com

🌍 Cleantech marketing podcast created by New Perspective

━━━━━━━━━━━━━━

This podcast is proudly sponsored by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit npws.com for more info.

🎧 Subscribe to our podcast:

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• Spotify: https://bit.ly/3PSWIyI
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PFAS, or "forever chemicals," are a growing environmental and health crisis. They pollute our water and resist traditional cleanup methods. Our guest, Julie Bliss Mullen, is tackling this problem head-on as CEO of Aclarity, a company dedicated to destroying PFAS for good. In this episode, Julie shares how Aclarity is making a difference, the role of regulations, and the partnerships shaping the future of water treatment.

She also offers practical marketing tips for climate tech companies, including how to scale, build trust, and stay focused in a competitive space. It's a must-listen for anyone passionate about solving big challenges in cleantech.

👉 Follow Aclarity: ━━━━━━━━━━━━━━ Website: https://www.aclaritywater.com/ LinkedIn: https://www.linkedin.com/company/aclaritywater/ Julie's LinkedIn: https://www.linkedin.com/in/julieblissmullen/

📚 Key Takeaways:

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➜ Aclarity focuses on destroying PFAS forever chemicals.

➜ Water-related disasters are a significant concern linked to climate change.

➜ Regulatory changes are accelerating in the PFAS space.

➜ PFAS is prevalent across various industries and products.

➜ Innovative technologies are being developed to treat PFAS effectively.

➜ Market competition is growing, indicating a rising awareness of PFAS issues.

➜ Understanding customer needs is crucial for scaling in clean tech.

➜ Partnerships are essential for success in the climate tech sector.

➜ Navigating uncertainty in climate policy is a challenge for businesses.

➜ Building trust with customers is vital for long-term success.

💬 Follow us on social media:

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• Instagram: https://www.instagram.com/greennewperspective/
• LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/
• Facebook: https://www.facebook.com/greennewperspective
• TikTok: https://www.tiktok.com/@greennewperspective

🌍 Cleantech marketing podcast created by New Perspective

━━━━━━━━━━━━━━━━━━━━━━━━━━━

This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

Greenwashing is a growing issue, leaving consumers unsure of which sustainability claims to trust. Enter Novi, a platform that verifies claims through data and partnerships with certification bodies. In this chat with founder Kimberly Shenk, we discuss transparency challenges, the role of data, and how brands can avoid greenwashing while earning consumer trust.

Guest: Kimberly Shank, CEO of Novi Connect

Interview with Kimberly:

👉 https://www.npws.net/podcast/transparency-climatetech

🕑 Chapters:

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➜ 00:00 - Introduction

➜ 03:54 - Novi Connect's Role in Sustainability

➜ 07:47 - Challenges in Transparency

➜ 11:39 - Building Trust Through Data

➜ 15:44 - Avoiding Greenwashing in Marketing

➜ 19:00 - The Future of Sustainability in Marketing

👉 Follow Novi Connect:

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Website: https://www.noviconnect.com/

LinkedIn: https://www.linkedin.com/company/noviconnect

📚 Key Takeaways:

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➜ Transparent communications are essential in the climate tech industry.

➜ Novi Connect helps brands verify sustainability claims through data.

➜ Consumer demand for transparency is driving industry changes.

➜ Greenwashing is a significant challenge in the current market.

➜ Brands must be proactive in gathering accurate supply chain data.

➜ Third-party certifications are crucial for building consumer trust.

➜ The marketing narrative around sustainability is evolving rapidly.

➜ Companies need to engage sustainability teams in revenue conversations.

➜ Transparency should be a core value for all brands.

➜ The future of sustainability includes equitable access for all consumers.

🎧 Subscribe to our podcast:

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💬 Follow us on social media:

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• Facebook: https://www.facebook.com/greennewperspective
• TikTok: https://www.tiktok.com/@greennewperspective

🌍 Cleantech marketing podcast created by New Perspective

━━━━━━━━━━━━━━━━━━━━━━━━━━━

This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

💚 GNP Team:

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Host & Co-Producer: Dunja Jovanovic

Executive Producer: Marko Bodiroza

Creator: Nathan Harris

#Sustainability #Cleantech #podcast #GreenNewPerspective

In this Green New Perspective Spotlight, Dunya chats with Robin Laine, CEO of Transect, about how their tech helps renewable energy developers find the right land while managing community sentiment and environmental risks. Robin shares why AI alone isn't enough and highlights Transect’s latest tools for solar and wind projects.

🎥 Guest: Robin Laine, CEO of Transect Inc

🔗 Web: http://www.transect.com/

🔗 LinkedIn: https://www.linkedin.com/company/transect

👉 https://www.npws.net/podcast/spotlight-transect

🕑 Chapters:

━━━━━━

➜ 00:00 - Intro

➜ 01:31 - Overview of Transect

➜ 02:47 - AI Tools for Community Sentiment

➜ 07:17 - Transect's Marketing Strategies

🌍 Cleantech marketing podcast created by New Perspective

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This podcast is proudly sponsored by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit npws.com for more info.

🎧 Subscribe to our podcast:

━━━━━━━━━━━━━━

Spotify: https://bit.ly/3PSWIyI

Apple Podcasts: https://bit.ly/3RvlHte

Youtube: https://bit.ly/3RDzkXg

Deezer: https://bit.ly/3PvQaof

Amazon Music: https://bit.ly/3PQlijS

Zencastr: https://bit.ly/48xt75s

💬 Follow GNP podcast on social media:

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#cleantech #sustainabilitypodcast #podcast

In this conversation, Lee Taylor, founder and CEO of REsurety, discusses the company's mission to accelerate the transition to a zero carbon future through innovative software and services for the clean energy ecosystem.

He highlights the challenges in clean energy trading, the introduction of CleanTrade as a solution, and the importance of transparency and liquidity in the market. Additionally, Taylor shares insights on marketing strategies and the significance of measuring impact in decarbonization efforts.

🎥 Guest: Lee Taylor, CEO of REsurety

🔗 Web: https://resurety.com/

👉 https://www.npws.net/podcast/spotlight-resurety

🕑 Chapters:

━━━━━━

➜ 00:00 - Intro to REsurety

➜ 03:04 - Challenges in Clean Energy Trading

➜ 06:04 - Introducing CleanTrade

➜ 09:11 - Marketing Strategies in the Clean Energy Space

📚 Key Takeaways:

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➜ REsurety is focused on a zero carbon future.

➜ CleanTrade addresses the lack of transaction platforms in renewables.

➜ The clean energy market needs more transparency and liquidity.

➜ Intermittency is a key challenge for wind and solar energy.

➜ End-to-end workflows are essential for efficient transactions.

➜ Marketing efforts include direct engagement and social media outreach.

➜ Understanding carbon impact is crucial for effective decarbonization.

➜ Real-world decarbonization must match corporate claims.

➜ Investors need to optimize their impact in clean energy projects.

🌍 Cleantech marketing podcast created by New Perspective

━━━━━━━━━━━━━━

This podcast is proudly sponsored by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit npws.com for more info.

🎧 Subscribe to our podcast:

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Spotify: https://bit.ly/3PSWIyI

Apple Podcasts: https://bit.ly/3RvlHte

Youtube: https://bit.ly/3RDzkXg

Deezer: https://bit.ly/3PvQaof

Amazon Music: https://bit.ly/3PQlijS

Zencastr: https://bit.ly/48xt75s

💬 Follow GNP podcast on social media:

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Instagram: https://www.instagram.com/greennewperspective/

Twitter: https://twitter.com/gnperspective

LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/

Facebook: https://www.facebook.com/greennewperspective

TikTok: https://www.tiktok.com/@greennewperspective

#cleantech #sustainabilitypodcast #podcast