• GTM Strategy for PLG-Led Startups (and why PMMs are the best)

  • Jun 10 2024
  • Length: 50 mins
  • Podcast

GTM Strategy for PLG-Led Startups (and why PMMs are the best)

Listen for free

View show details

  • Summary

  • This episode sees Justin Dorfman, Co-founder of AssetMule.ai, drop by the pod to talk GTM shop with Kate and Adam.

    Here's what happened next:

    • Wait, what is AssetMule anyways? And why does it matter that Justin hates static product PDFs?
    • What is Justin's PLG Go-to-Market strategy?
    • The evolution of product marketing and enablement 2.0
    • Transparency and authenticity in B2B marketing, what is it good for?
    • Why so many fonders are choosing to build in public (hint: it's to build trust and establish brand authenticity)
    • What are some challenges faced by Product Marketers?
    • Empowering Product Marketers for the Future (when we take over the world)

    Looking for more info on Justin and AssetMule?

    • Follow Justin on LinkedIn
    • Create your first 3 sales assets (for free!) with AssetMule
    Show More Show Less
Marketing Economics
Show More Show Less
activate_samplebutton_t1

What listeners say about GTM Strategy for PLG-Led Startups (and why PMMs are the best)

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.