For The Long Run’s podcast consultant is here to pull back the veil on everything from production to brand partnerships!

Emily Holland is the co-founder of Wild Poppy Creative Consulting, working with creators and small business owners to maximize their impact on the world. She’s worked with Jon for 3 years now and she joins the pod to break down everything For The Long Run in a real way.

She's a trail runner, rock climber, beginner skier, and overall outdoor enthusiast based in Boulder with her partner and weird rescue dog.

Listen to hear about:

- Predictions for the content and podcasting space in 2025

- How podcasts and brands can work together as a win-win

- How FTLR has put out content consistently for 6 years

- Building relationships through podcasting

- Upcoming plans for FTLR that include YOU!

Stay connected:

- Emily on LinkedIn: linkedin.com/in/emilylholland

- Emily on Instagram: instagram.com/emilylaurelholland

- Wild Poppy Creative Consulting for podcasts: wildpoppycreativeco.com

- For The Long Run Podcast on Instagram: instagram.com/forthelrpod

- Jon Levitt on Instagram: instagram.com/jwlevitt

- Join the For The Long Run email community: for-the-long-run.beehiiv.com

This episode is supported by Hyperice: Innovative recovery tools for all types of training. My favorite are the Normatec leg boots and Normatec Go portable calf sleeves. Reach out to me on Instagram for a discount code to use at hyperice.com.

Ever thought about starting a run club or event of your own? Listen up!

Alexandra Weissner is the co-founder of Brunch Running, a community-focused run club and event series based in Denver.

With years of experience producing events like The bRUNch Run and the Steamboat Marathon, Alexandra has built a vibrant community that celebrates running, connection, and post-run brunches.

Want to run the Steamboat Marathon? Use code FTLR15 for 15% off your race entry of any distance!

Listen to hear about:

- Run clubs as social hubs for community and inclusion

- How you can start a run club yourself

- Getting in the mindset to create something new

- How Alex balanced training and work while professionalizing her running

- Finding local support and volunteers to make events like the Steamboat Marathon happen

Stay connected:

- Code FTLR15 for 15% off race entry: steamboatchamber.com

- Alexandra Weissner on Instagram: instagram.com/alexweissner

- Brunch Running Club on Instagram: instagram.com/brunchrunning

- Brunch Running Club Website: brunchrunning.com

- For The Long Run Podcast on Instagram: instagram.com/forthelrpod

- Jon Levitt on Instagram: instagram.com/jwlevitt

- Join the For The Long Run email community: for-the-long-run.beehiiv.com

This episode is supported by Hyperice: Innovative recovery tools for all types of training. My favorite are the Normatec leg boots and Normatec Go portable calf sleeves. Reach out to me on Instagram for a discount code to use at hyperice.com.

How do you stay motivated after a big setback or injury?

Fiona O'Keeffe is a professional runner with the PUMA Elite team based in North Carolina. After graduating from Stanford in 2020, she made the move to the East Coast and found success on the roads under the guidance of Alistair and Amy Cragg.

Listen to hear about:

- Balancing competition and community

- Process goals and setbacks as opportunities for growth

- PUMA’s support and how they value their athletes

- Not being afraid to take chances

- Enjoying the day-to-day aspects of running

- Using gratitude for reflection and staying grounded

Stay connected:

- Fiona on Instagram: instagram.com/fiona_okeeffe

- For The Long Run Podcast on Instagram: instagram.com/forthelrpod

- Jon Levitt on Instagram: instagram.com/jwlevitt

- Join the For The Long Run email community: for-the-long-run.beehiiv.com

This episode is supported by Boulderthon: Our favorite Colorado race event with a variety of distances. Use code FTLR20 for $20 off the marathon or half marathon when you register at www.boulderthon.org.

Get tips from a coach who’s run over 250 marathons and ultras on 5 continents!

Ian Sharman is the founder of Sharman Ultra Coaching, a team of elite coaches. He got a marathon PR of 2:21 at age 43, and a half marathon PR of 1:03 at age 44. He's won over 50 marathon+ races with at least one win every year for 19 (and counting) consecutive years.

Ian also holds the fastest time in a trail 100-mile race by a Brit (12h44m), the record for the Grand Slam of Ultrarunning (69h49m), has won the USATF 100-mile trail championship twice and is a four-time Leadville Trail 100 Champion.

Listen to hear about:

• Getting hooked on ultras after a race in the Sahara Desert

• Ultramarathon strategies to maintain a consistent pace

• Behind the scenes of focusing on 100 mile races

• Goal-setting and long-term planning for running

• Tips for downhill running

• Outcome vs. process goals

Stay connected:

• Ian on Instagram: instagram.com/sharmanian

• Follow @sharmanian on Threads, Bluesky and X

• Ian’s website: sharmanultra.com

• For The Long Run Podcast on Instagram: instagram.com/forthelrpod

• Jon Levitt on Instagram: instagram.com/jwlevitt

• Join the For The Long Run email community: for-the-long-run.beehiiv.com

This episode is supported by:

• PUMA: Get 20% off any PUMA run or train products from shoes to apparel with code FTLR20 at www.puma.com.

• Tifosi Optics: Fantastic sunglasses for every type of run. Anti-bounce fit, shatterproof, and scratch resistant. Use code FTLR2024 at this link for 15% off your pair.

• Hyperice: Innovative recovery tools for all types of training. My favorite are the Normatec leg boots and Normatec Go portable calf sleeves. Reach out to me on Instagram for a discount code to use at hyperice.com.

• Fuel Goods: Get all of your endurance sports nutrition goodies from one place and support an Asheville-based local business. You may even get a free FTLR hat in your custom box! Use code FTLR10. https://fuelgoods.com/pages/forthelongrun

This sprinter came from humble beginnings and is now one of the fastest people on Earth.

Julien Alfred is a Saint Lucian sprinter and PUMA athlete who won the gold medal at the 2024 Summer Olympics 100-meter event, setting a new national record of 10.72s in the final.

Her medal was the first-ever Olympic medal for Saint Lucia, and then won a silver in the 200 meters.

Listen to hear about:

• Julien’s start to running as a child
• How a professional sprinter trains
• Not getting complacent, even with multiple Olympic medals
• The role that faith plays in Julien’s drive
• Julien’s experience on the PUMA athlete team
• Being featured on Netflix’s “Sprint”

Stay connected:

• Julien on Instagram: instagram.com/julien.alfred
• For The Long Run Podcast on Instagram: instagram.com/forthelrpod
• Jon Levitt on Instagram: instagram.com/jwlevitt
• Join the For The Long Run email community: for-the-long-run.beehiiv.com

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This episode is supported by:

• Hyperice: Innovative recovery tools for all types of training. My favorite are the Normatec leg boots and Normatec Go portable calf sleeves. Reach out to me on Instagram for a discount code to use at hyperice.com.
• Fuel Goods: Get all of your endurance sports nutrition goodies from one place and support an Asheville-based local business. You may even get a free FTLR hat in your custom box! Use code FTLR10. https://fuelgoods.com/pages/forthelongrun
• PUMA: Get 20% off any PUMA run or train products from shoes to apparel with code FTLR20 at www.puma.com.
• Tifosi Optics: Fantastic sunglasses for every type of run. Anti-bounce fit, shatterproof, and scratch resistant. Use code FTLR2024 at this link for 15% off your pair.

Print media is still alive, and it’s shaping running culture, too.

Simon Freeman is a runner and co-founder of Like the Wind magazine, an indie running publication telling stories that inspire, motivate and move runners.

He and his wife Julie also co-founded Freestak, an influencer platform for endurance sports brands which they sold in 2023.

Simon lives in Switzerland, enjoying the mountain life and building the Like the Wind media business.

Listen to hear about:

• How Simon wove his entrepreneurial background into the endurance sports space
• The beginnings of Like the Wind and growing a media business
• Why he chose an ink on paper journal for long-form storytelling
• Breaking stasis and taking risks in business
• The challenges of training for a marathon at 50
• Balancing financial challenges with creative freedom
• Why storytelling is so important to running culture

Stay connected:

• Simon on Instagram: instagram.com/likethewindmag
• For The Long Run Podcast on Instagram: instagram.com/forthelrpod
• Jon Levitt on Instagram: instagram.com/jwlevitt
• Join the For The Long Run email community: for-the-long-run.beehiiv.com

This episode is supported by:

• Tifosi Optics: Fantastic sunglasses for every type of run. Anti-bounce fit, shatterproof, and scratch resistant. Use code FTLR2024 at this link for 15% off your pair.
• Go Brewing: Grab a few six-packs of the award-winning non-alcoholic beer using code FTLR and get 15% off and free shipping on all orders above $40. My favorites are the sours. Find them at gobrewing.com.
• PUMA: Get 20% off any PUMA run or train products from shoes to apparel with code FTLR20 at www.puma.com.

Laura Jorgensen took a "short" break from her finance job that turned into a seven-year pro cycling career, earning over 50 podiums and a spot on the U.S. National Team.

Along the way, she and her teammate-turned-cofounder Courteney Lowe built The RunnerBox and The RiderBox into top-ranked subscription boxes.

In 2024, tired of the sports nutrition industry’s tendency to be overwhelming, uninviting, and, well, stale, Laura and Courteney launched Fuel Goods—an e-commerce marketplace making sports nutrition simple, accessible, and fun.

Listen to hear about:

• Why Laura’s college basketball career ended prematurely and how she transitioned to running
• How the challenges of being a female endurance athlete led to her entrepreneurial journey
• The origin story of the Fuel Goods RunnerBox
• Behind the scenes of the FTLR Fuel Goods boxes curated by Jon
• Balancing personal growth with the desire to achieve

Stay connected:

• Fuel Goods on Instagram: instagram.com/fuel_goods
• Fuel Goods on TikTok: tiktok.com/@fuel_goods
• For The Long Run Podcast on Instagram: instagram.com/forthelrpod
• Jon Levitt on Instagram: instagram.com/jwlevitt
• Join the For The Long Run email community: for-the-long-run.beehiiv.com

This episode is supported by:

• PUMA: Get 20% off any PUMA run or train products from shoes to apparel with code FTLR20 at www.puma.com.
• Fuel Goods: Get all of your endurance sports nutrition goodies from one place and support an Asheville-based local business. You may even get a free FTLR hat in your custom box! Use code FTLR10: https://fuelgoods.com/pages/forthelongrun
• Go Brewing: Grab a few six-packs of the award-winning non-alcoholic beer using code FTLR and get 15% off and free shipping on all orders above $40. My favorites are the sours. Find them at gobrewing.com.

Raz says that running sucks, but we should do it anyway.

Raziq Rauf is an NCTJ-trained journalist (writer) and USATF-certified running coach (runner).

Raz interviews interesting people from the running world, and writes about their impact on running culture and the people around them in his weekly newsletter, Running Sucks.

Listen to hear about:

• Solo running and how it mirrors Raz’s solo writing life
• The benefits of run clubs and how to get it right
• Why Raz lied to his friends about training for a 5k so he could avoid drinking
• Finding more joy in training rather than racing
• Role models making an impact on the running community

Stay connected:

• Raz on Instagram: instagram.com/runningsucks101
• For The Long Run Podcast on Instagram: instagram.com/forthelrpod

• Jon Levitt on Instagram: instagram.com/jwlevitt

• Join the For The Long Run email community: for-the-long-run.beehiiv.com

This episode is supported by:

• Fuel Goods: Get all of your endurance sports nutrition goodies from one place and support an Asheville-based local business. You may even get a free FTLR hat in your custom box! https://fuelgoods.com/pages/forthelongrun
• Emich Kia of Denver: Family-owned and reliable dealer for buying or leasing an EV! I test drove the EV6 and it's a game-changer with 300+ mile range, super-fast charging, a sporty feel perfect for driving up into the mountains. Tell Emich Kia of Denver I sent you.
• Hyperice: Innovative recovery tools for all types of training. My favorite are the Normatec leg boots and Normatec Go portable calf sleeves. Reach out to me on Instagram for a discount code to use at hyperice.com.