• Eureka 411: Preserving tradition and sustainable growth amid the mezcal boom

  • Oct 11 2024
  • Length: 10 mins
  • Podcast

Eureka 411: Preserving tradition and sustainable growth amid the mezcal boom

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  • Summary

  • Yola Jimenez launched Yola Mezcal to preserve her family’s traditional recipe of the spirit from Oaxaca, Mexico. Today the brand is thriving thanks to her commitment to slow growth, sustainable production and staying true to its original roots.

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.