• Episode 51 - Understanding your Product’s Audience to Create a Hitlist of your Dreams

  • Jun 19 2024
  • Length: 12 mins
  • Podcast

Episode 51 - Understanding your Product’s Audience to Create a Hitlist of your Dreams

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  • Summary

  • Spend time understanding who would buy your product, and turn that information into a goldmine of a hitlist, through an acronym I coined called CASAR.


    Show Notes:

    Example of CASAR filled out for the Baby Bites Keeper: A unique suction cup container that acts as both a baby food bowl and a storage container for the fridge.


    Category: Meal time baby products.

    Audience: Moms walking the baby aisle, looking for meal time products for her baby aged between 4 to 9 months old.

    Similar products: Rubber plates, bowls and utensils.

    Application: Using it as a bowl for baby to eat from, and storing it with its lid in the fridge when done.

    Retailers: Target, Walmart, Buy Buy Baby.

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