Dive into the dynamic realm of Artificial Intelligence (AI) with us in this eye-opening episode! We demystify AI for an older generation and our non-technical listeners, starting with an exploration of what Ai is and ChatGPT, a hot topic conversational AI. Understand the power of algorithms and math that drive these AI systems, mimicking the intricate network of human brain neurons. We reveal how AI learns, adjusting its decisions and refining performance over time, much like a learner improving at riding a bike. Beyond just chatbots, discover AI's diverse applications, from self-driving cars to weather prediction. This episode is for anyone curious about the technologies rapidly reshaping our lives. Jump in and get a grasp on the exciting world of AI!

LinkedIn's creator mode has been updated with new tools and functionalities. Creator mode is a LinkedIn profile setting that allows users to grow their reach, establish engaged audiences, and create impact on the platform.

LinkedIn has implemented the following new tools in order to provide members with more resources to start meaningful discussions and make an impact.

The Creator Analytics upgrade allows users to track the performance and growth of their content, helping them to improve their content strategy and audience engagement. Creators can now track the performance of their content over time and get totals for metrics such as impressions and engagements.

It also provides demographic data, downloadable analytics, and weekly impression tracking, all of which can be accessed straight from your user profile.

The Subscribe to Notifications feature allows you to opt-in to receive notifications when new content is published. Anyone who has subscribed to a creator's work will be notified whenever a new post is published.

Recently, creator mode added the ability to publish newsletters, resulting in a 625 percent rise in the number of newsletters on the platform and an 89 percent increase in global subscribers.

To expand the reach of these publications, LinkedIn now allows creators to showcase their newsletter in the featured part of their profiles, making it easier for readers to find and subscribe to the most recent edition.

The coveted Google Trusted Store logo is now available for free listings on Google Shopping.

A new tool dubbed the Shopping Experience Scorecard has been announced by Google for Google Merchant Center retailers. If these merchants produce an "excellent customer experience," Google will reward them with "a boost in rankings," "a badge," and "other benefits that will help consumers find your business" in the Google Shopping tab of Google Search.

A seller must commit to fulfilling Google's highest standards in areas such as shipping and returns processing in order to obtain this badge as well as implement the Google Shopping Customer Reviews.

The main features of a trusted Store Badge are:

• A badge on your listings that improves user trust in buying from you
• Prominence in placements on the Shopping tab

Google Trusted Stores, like Google Customer Ratings, allows retailers to gather Seller Ratings feedback. Qualified merchants could then display the Trusted Stores emblem on their websites and provide clients with up to $1,000 in Google-backed purchase protection.

The following are some of the criteria for implementing the scorecard:

• Your terms of service, privacy policy, and refund and shipping policies are all simply accessible and open.
• When submitting financial and customer information, you provide site security via https:// pages.
• Only about 10% of orders are back-ordered or pre-ordered.
• Less than 2.5 percent of your orders are canceled.
• 90% of orders are delivered on time, and at least 50% of them can be tracked.
• Within two working days, 99 percent of customer support inquiries receive a response.

When you finish setting up Google Customer Reviews, your customers will be able to see that you have completed the initial step and are ready to accept real reviews in order to achieve long-term success.

Overall, keep in mind that, despite the name change, Google still refers to a portion of this program as Google Trusted Stores; but, due to the major structure, we'll now refer to this service as Google Customer Reviews more frequently.

For almost a decade, the coveted Google Trusted Store Badge has been available. In fact, over 67 percent of consumers used Google ratings, price comparison, and reviews to assist them make a purchase during holiday season, according to Google.

In every industry, but especially in ecommerce, a positive client experience is critical. That's why Google announced that the Trusted Store logo will now be available for free shopping listings.

Have you ever been frustrated by the search results on your favorite shopping app? Modern eCommerce sites can house 100s of thousands or even millions of products and finding what you need can be a nightmare. Luckily advances in artificial intelligence and a strong commitment by Google to the future of eCommerce, have lead to the release of Retail Search and other product discovery tools.

Now, through the power of Retail Search by Google, when a shopper searches for a “long black dress with short sleeves and comfortable fit” on an ecommerce site, they can immediately get results for precisely that—rather than refining their search multiple times, or worse, giving up their shopping journey.

Retail Search improves the shopping experience and makes it easier for customers to locate relevant items by bringing up products that are contextually relevant.

The new fully managed service from Google, is easily customizable, enabling organizations to craft shopper-focused search experiences without huge developer overhead. The Ai powered site search solution builds upon decades of Google’s experience and innovation in search indexing, retrieval, and ranking.

A new remote access trojan (RAT) named Borat has appeared on darknet markets, offering easy-to-use features to conduct DDoS attacks, UAC bypass, and ransomware deployment.

As a RAT, Borat enables remote threat actors to take complete control of their victim’s mouse and keyboard, access files, network points, and hide any signs of their presence.

The malware lets its operators choose their compilation options to create small payloads that feature precisely what they need for highly tailored attacks.

Borat was analyzed by researchers at Cyble, who spotted it in the wild and sampled the malware for a technical study that revealed its functionality.

Wix, a popular website builder, has upgraded its SaaS platform to include Amazon's Multi-Channel Fulfillment (MCF), which allows ecommerce retailers to ship goods in one to two days.

The revamped infrastructure will now allow Wix ecommerce merchants in the United States to download the Amazon MCF app to their Wix store, potentially lowering fulfillment expenses.

Wix businesses will be able to see Amazon's shipping options and real-time delivery dates in real time.

According to Wix, the integration was created to make it easier for ecommerce website owners to fulfill orders on their own.

By tapping into Amazon’s massive fulfillment network, merchants will also have the flexibility to customize shipping prices for customers, with the ability to offer flat rates or free shipping rather than the Amazon rate. In addition, they will be able to share shipment confirmation and tracking details for any carrier with customers, providing visibility over the entire delivery journey.

"We're always improving our platform to meet the changing needs of business owners and to assist them in increasing their Gross Payment Volume (GPV)," stated Arik Perez, Wix ecommerce's Head.

This new integration complements Wix's existing Amazon support, which allows merchants to supplement their sales strategy by connecting their Wix eCommerce store to sell on Amazon. Wix eCommerce retailers in the United States can use Amazon MCF and Amazon Shop.

Wix, based in Tel Aviv, Israel, provides web development, design, solutions, and apps through an online platform that helps businesses, organizations, professionals, and people establish a strong online presence. Client growth has been aided by its user-friendly applications and cloud-based infrastructure.

"Today, organizations must have a smooth shipping and delivery process in order to succeed. Wix retailers can be confident that top-of-the-line packaging, handling, and speedy delivery is at their fingertips when they join with Amazon MCF, which improves their business's potential growth."

Fulfilling orders 24/7 with fast shipping, using Amazon MCF's fulfillment network of over 200 fulfillment centers, and automatic inventory placement are just a few of the other significant benefits for Wix ecommerce retailers who use the Amazon MCF app.

Gopal Pillai, Vice President of Amazon Fulfillment and Distribution Solutions, said, "We're constantly listening to merchants and working backwards from their needs to develop solutions that help them delight more customers."

"The new Multi-Channel Fulfillment app easily integrates with Wix stores to help merchants improve their customer experience by providing accurate delivery dates at checkout, automatic tracking emails, and on-time, low-cost delivery."

"With Multi-Channel Fulfillment, we make fulfillment so simple and seamless for merchants that they can spend more time focusing on their business's growth and success."

Wix merchants will pay for fulfillment and storage, but not for commitment or app installation, thanks to the connection with Amazon's MCF network, which is already available.

Email marketing used to be the domain of newsletters, but LinkedIn is working to modernize them for the social media age.

LinkedIn Newsletters are an expansion of the Articles for Pages function, which allowed businesses to develop and publish long-form content last year.

The purpose of Articles for Pages is to improve engagement with followers and to encourage dialogues. The notion is expanded upon in the newsletter, which offers subscriptions to recurrent articles on comparable topics.

Businesses and individuals on LinkedIn can create serialized articles about specific themes, and those articles can be subscribed to as newsletters.

The entire process of getting started with newsletters is simple, and it not only helps to enhance engagement with followers, but it also helps to expand the audience beyond the main platform.

Per LinkedIn "As a newsletter author, you get to write about a professional topic you care about on a regular basis. Members can subscribe to your newsletter to receive updates when you publish something new. The most engaging newsletters specifically address a unique topic consistently enough that subscribers look forward to the next article."

Google Domains moves out of Beta after 7 years!