The coveted Google Trusted Store logo is now available for free listings on Google Shopping.

A new tool dubbed the Shopping Experience Scorecard has been announced by Google for Google Merchant Center retailers. If these merchants produce an "excellent customer experience," Google will reward them with "a boost in rankings," "a badge," and "other benefits that will help consumers find your business" in the Google Shopping tab of Google Search.

A seller must commit to fulfilling Google's highest standards in areas such as shipping and returns processing in order to obtain this badge as well as implement the Google Shopping Customer Reviews.

The main features of a trusted Store Badge are:

• A badge on your listings that improves user trust in buying from you
• Prominence in placements on the Shopping tab

Google Trusted Stores, like Google Customer Ratings, allows retailers to gather Seller Ratings feedback. Qualified merchants could then display the Trusted Stores emblem on their websites and provide clients with up to $1,000 in Google-backed purchase protection.

The following are some of the criteria for implementing the scorecard:

• Your terms of service, privacy policy, and refund and shipping policies are all simply accessible and open.
• When submitting financial and customer information, you provide site security via https:// pages.
• Only about 10% of orders are back-ordered or pre-ordered.
• Less than 2.5 percent of your orders are canceled.
• 90% of orders are delivered on time, and at least 50% of them can be tracked.
• Within two working days, 99 percent of customer support inquiries receive a response.

When you finish setting up Google Customer Reviews, your customers will be able to see that you have completed the initial step and are ready to accept real reviews in order to achieve long-term success.

Overall, keep in mind that, despite the name change, Google still refers to a portion of this program as Google Trusted Stores; but, due to the major structure, we'll now refer to this service as Google Customer Reviews more frequently.

For almost a decade, the coveted Google Trusted Store Badge has been available. In fact, over 67 percent of consumers used Google ratings, price comparison, and reviews to assist them make a purchase during holiday season, according to Google.

In every industry, but especially in ecommerce, a positive client experience is critical. That's why Google announced that the Trusted Store logo will now be available for free shopping listings.