Shelby and Matt chat with Chris Trum to explore the intricate relationship between numbers and marketing. They discuss the importance of both quantitative and qualitative data, how to navigate business decisions using metrics, and the role of passion in creating compelling content.

In this conversation, Shelby, Matt and their guest Paul Kidd, the Executive Creative Director at WorldStrides, explore the theme of risk in creative collaboration. They discuss the importance of navigating risks in team dynamics, the role of calm leadership in stressful situations, and the significance of asking the right questions to foster creativity. The conversation also touches on the balance between speed to market and a test-and-learn approach, emphasizing the need for in-house teams to push creative boundaries while maintaining a focus on quality and purpose.

In this conversation Matt and Shelby discuss the multifaceted role of content strategy in marketing with Drysen Carsten. They emphasize the importance of creating engaging and emotionally resonant content that builds trust and inspires curiosity among audiences. They share insights on the significance of relatability and vulnerability in storytelling, the need for bold marketing strategies, and the critical touchpoints in the customer journey that foster brand loyalty. They also highlight the role of data and analytics in shaping effective content strategies, advocating for a balance between creativity and strategic planning in content creation.

On this special Halloween edition of Content Alchemy, Matt and our guest, Drysen Carsten, will be cracking the case on marketing murders and how these brands could potentially be brought back from the dead! Shelby is your storyteller and we will be chatting through 3 brands that follow a spooky theme. Play along at home!

In this conversation, Chelsea Druso discusses the unique culture at Provide, emphasizing inclusivity, flexibility, and the importance of storytelling in marketing. She shares her experiences as a mother in a predominantly female marketing team and how this environment fosters creativity and empathy. The discussion also highlights the significance of accessibility and representation in content creation, the alignment of values with external partners, and the preference for qualitative over quantitative results in measuring success. Chelsea reflects on the risks involved in storytelling and the celebration of team creativity, particularly in their impactful brand videos.

In this episode, Shelby Hagerdon and Matt Vojacek introduce themselves and discuss their backgrounds in content marketing. They explore the importance of storytelling and creativity in content marketing, as well as the need to entertain and engage audiences. They also discuss the concept of taking up space and standing out in a crowded market. The episode concludes with a preview of what to expect from future episodes of the podcast.