Shelby and Matt chat with Chris Trum to explore the intricate relationship between numbers and marketing. They discuss the importance of both quantitative and qualitative data, how to navigate business decisions using metrics, and the role of passion in creating compelling content.

In this conversation, Shelby, Matt and their guest Paul Kidd, the Executive Creative Director at WorldStrides, explore the theme of risk in creative collaboration. They discuss the importance of navigating risks in team dynamics, the role of calm leadership in stressful situations, and the significance of asking the right questions to foster creativity. The conversation also touches on the balance between speed to market and a test-and-learn approach, emphasizing the need for in-house teams to push creative boundaries while maintaining a focus on quality and purpose.

In this conversation Matt and Shelby discuss the multifaceted role of content strategy in marketing with Drysen Carsten. They emphasize the importance of creating engaging and emotionally resonant content that builds trust and inspires curiosity among audiences. They share insights on the significance of relatability and vulnerability in storytelling, the need for bold marketing strategies, and the critical touchpoints in the customer journey that foster brand loyalty. They also highlight the role of data and analytics in shaping effective content strategies, advocating for a balance between creativity and strategic planning in content creation.