The world is obsessed with technology.

The mortgage industry is obsessed too.

Conversations centre around using technology, the latest and greatest CRM, chatbots and AI, video meetings, systems, process flows, automations, social media, digital marketing and more.

The fintech sector is buzzing with 1001 things to make business and life easier.

All valid and valuable topics by the way. Lots of useful products and solutions. No
argument there.

But there is a problem with this.

In fact there are two problems.

First, the use of technology to avoid actually doing the work. For example, wanting ton use digital marketing and have hot, qualified leads magically appear… rather than going out, talking to people, building partnerships and selling yourself.

Second, the use of technology as a replacement for what works. For example, building a successful mortgage business off the back of networking, partnerships and business development… then replacing that in favour of building a digital marketing strategy.

We see both of these happening all the time, even with experienced and successful operators.

In this episode of Mortgage Broker Acceleration, learn why technology is great and cannot be overlooked… but also why traditional tactics are just as great, cannot be overlooked, and often work better than the new shiny objects being chased.

Accelerate Faster

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