Built to Scale | B2B SaaS Edition

By: Mitch Fanning
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  • Summary

  • Scaling B2B SaaS companies from $1M to $10M and beyond is hard. Built to Scale is a podcast dedicated to the journey.
    Mitch Fanning
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Marketing Economics
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Episodes
  • Preventing Zoom Fatigue and Sustaining Culture in a post-COVID World with Jenifer Kern, CMO of Qu

    Preventing Zoom Fatigue and Sustaining Culture in a post-COVID World with Jenifer Kern, CMO of Qu
    Feb 13 2021

    In episode 23, I sat down with Jenifer Kern, CMO at Qu, to discuss Zoom Fatigue, the challenges of leading a remote team during a pandemic and how to sustain company culture in a post COVID world.
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    35 mins
  • How to build a marketing engine for a B2B company with Shiv Narayanan CEO of How To SaaS

    How to build a marketing engine for a B2B company with Shiv Narayanan CEO of How To SaaS
    Sep 7 2020

    In episode 22, I sat down with Shiv Narayanan, Founder and CEO of How To SaaS (former CMO of Wild Apricot).
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    45 mins
  • Why Some Marketers Get Stuck Running A Playbook Like It's 2011 with Chris Walker CEO of Refine Labs

    Why Some Marketers Get Stuck Running A Playbook Like It's 2011 with Chris Walker CEO of Refine Labs
    Aug 10 2020

    In episode 21, I sat down with Chris Walker, CEO of Refine Labs. During our conversation, we discussed:

    • How Chris made his way into the world of marketing— and why he started Refine Labs.
    • Why marketers get stuck running a playbook like it's 2011.
    • Why measuring attribution & influence can be dangerous.

    And much, much more...

    Enjoy!
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    32 mins

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