• Why Some Marketers Get Stuck Running A Playbook Like It's 2011 with Chris Walker CEO of Refine Labs

  • Aug 10 2020
  • Length: 32 mins
  • Podcast

Why Some Marketers Get Stuck Running A Playbook Like It's 2011 with Chris Walker CEO of Refine Labs

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  • Summary

  • In episode 21, I sat down with Chris Walker, CEO of Refine Labs. During our conversation, we discussed:

    • How Chris made his way into the world of marketing— and why he started Refine Labs.
    • Why marketers get stuck running a playbook like it's 2011.
    • Why measuring attribution & influence can be dangerous.

    And much, much more...

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