Mid-day Squares is one of the most exciting food & drink companies today, having just sold their 40th million chocolate bar in North America, they share everything with their brand fans on their journey to becoming a $100m brand.

We spoke to one of the founders, Nick Saltarelli to hear about their unique approach to marketing & business. This is one not to be missed!

Warning- this episode does contain some spicy language

In this episode, the sixth in our series on Entrepreneurial Thinking, Host Ruth Fittock speaks to Holly Rix, Marketing Director at Typhoo Tea about taking risks. In the last 6 months Typhoo Tea have embarked on an ambitious mission to become the ‘Tony’s of Tea’ (to do for tea what Tony’s Chocolonely have done for chocolate), fully transforming to become a mission centric challenger brand.

We speak about the challenge and opportunity in completely transforming a household name brand, communicating ‘purpose’ and talking about dark and difficult issues, progress over perfection and the importance of expecting the best.

In this episode, part of our series on entrepreneurial thinking, host Ruth Fittock interviews Amelia Christie-Miller, the founder & CEO of Bold Bean co. one of the most exciting food and drink brands in the UK at the moment.

In this conversation they cover how their North Star of ‘bean obsessed’ has had a powerful impact at every level of the busines, the power of community and how sometimes the magic is found in by challenging conventional wisdom and going against the grain.

In this episode, we go deep into one of our principles of entrepreneurial thinking- tiny details, not just big ideas, with a brand who does this amazingly well- Pip & Nut

Ruth Fittock talks to Marketing Director Jacqueline Ellis-Jones about their tiny detail marketing from channeling 'squirrel energy', to how to use tight budgets to your advantage and the importance of staying close to all your consumers, not just the ones who love you.

This is the third episode in our series on the key principles of entrepreneurial thinking, in this episode we deep dive into one principle- customer obsession with one of the best in the business at customer service, Virgin Atlantic.

Tomorrow Brands managing partner Ruth Fittock speaks to Rami El-Dahshan Head of Clubhouses to hear all their trade secrets- including the importance of working a full shift on the floor, personalisation, modern luxury and employee empowerment.

In this episode, Ruth Fittock discusses the power of entrepreneurial thinking for brands with Kerttu Inkeroinen, Marketing Director of Lucky Saint, the UK's most loved non-alc beer brand.

We get a sneak peek into the marketing strategies, principles and tactics behind one of the hottest brands in UK food & drink right now.

In our first episode of The Tomorrow Brands podcast, Ruth Fittock and Carly discuss the concept of 'Day One Thinking' and how entrepreneurial principles can be applied to brands of all sizes. They explore the importance of customer obsession, defining success across departments, fostering personal responsibility, and the significance of small details in marketing. The conversation emphasizes the need for brands to embrace risk, balance processes with creativity, and challenge the status quo to remain relevant and engaging in a competitive market.

We discuss how...

• Understanding your customer is a superpower for brands.
• Defining success with unified KPIs enhances collaboration.
• Fostering autonomy in teams leads to greater accountability.
• Small details in marketing can create significant impact.
• Taking risks is essential for capturing consumer attention.
• Processes should not stifle creativity and innovation.
• Challenging the status quo can lead to new opportunities.
• Every touchpoint with the consumer is a chance to engage.
• Brands must adapt quickly to remain relevant.