Building the brands of Tomorrow

By: Ruth Fittock
  • Summary

  • How do you build the brands of tomorrow? What makes a tomorrow brand?

    Here at Tomorrow Brands we know about brand building, having launched brands including popchips, smartwater & vitaminwater in the UK. In this podcast we'll be in conversation with people behind some of the fastest and most exciting brands both sides of the pond, and some of the hidden figures and experts in FMCG too.

    We'll talk marketing strategy, entrepreneurial thinking, lift the lid on some of the most successful launches in FMCG today and be inspired by new ideas and thinking

    Ruth Fittock 2024
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Episodes
  • Mid-Day Squares on 'no preconceptions'
    Dec 9 2024

    Mid-day Squares is one of the most exciting food & drink companies today, having just sold their 40th million chocolate bar in North America, they share everything with their brand fans on their journey to becoming a $100m brand.

    We spoke to one of the founders, Nick Saltarelli to hear about their unique approach to marketing & business. This is one not to be missed!

    Warning- this episode does contain some spicy language

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    34 mins
  • Typhoo Tea on taking risks
    Dec 5 2024

    In this episode, the sixth in our series on Entrepreneurial Thinking, Host Ruth Fittock speaks to Holly Rix, Marketing Director at Typhoo Tea about taking risks. In the last 6 months Typhoo Tea have embarked on an ambitious mission to become the ‘Tony’s of Tea’ (to do for tea what Tony’s Chocolonely have done for chocolate), fully transforming to become a mission centric challenger brand.

    We speak about the challenge and opportunity in completely transforming a household name brand, communicating ‘purpose’ and talking about dark and difficult issues, progress over perfection and the importance of expecting the best.

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    26 mins
  • Bold Bean on the power of a North Star
    Nov 28 2024

    In this episode, part of our series on entrepreneurial thinking, host Ruth Fittock interviews Amelia Christie-Miller, the founder & CEO of Bold Bean co. one of the most exciting food and drink brands in the UK at the moment.

    In this conversation they cover how their North Star of ‘bean obsessed’ has had a powerful impact at every level of the busines, the power of community and how sometimes the magic is found in by challenging conventional wisdom and going against the grain.

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    22 mins

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