Mike sits down with Jill Felty, a master of words and StoryBrand Certified Guide who transforms ordinary copy into vibrant, personality-packed messaging that makes brands unforgettable. In this episode, Jill takes us on her journey from penning compelling letters for a major nonprofit to helping small businesses inject their unique voice into their marketing. She emphasizes the joys and struggles of managing social media, the art of storytelling, and why brand personality is the secret sauce to winning customers' hearts. Whether you're navigating the world of branding or simply love a good story, check out the insights this episode has to offer!

Links Mentioned in the show:

Jill’s Website - https://www.felty.co/

What Jan’s Problems Have to do With Your Brand - https://www.felty.co/blog/storybrand-framework-part-3

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