• A CEO's Guide To Bid Multipliers On Meta

  • Sep 5 2024
  • Length: 9 mins
  • Podcast

A CEO's Guide To Bid Multipliers On Meta

Listen for free

View show details

  • Summary

  • In this episode of The Full Funnel Paid Media Podcast, host Andy Gray reveals a game-changing Meta feature—bid multipliers.

    We dive into how this tool allows marketers to adjust bids based on specific audience criteria such as age, gender, custom audiences, and device usage. This approach helps fine-tune campaigns without sacrificing the broad reach of Meta’s automated systems.Andy shares real-world examples, including a case study where applying bid multipliers reduced customer acquisition costs by 15%.

    Listeners will learn how to use these multipliers to increase profitability, reduce wasted spend, and improve overall paid media performance. Whether you're managing large ad budgets or simply seeking incremental gains, this episode provides actionable insights for any paid media strategy.
    Show More Show Less
Leadership Management Marketing Economics
Show More Show Less
activate_samplebutton_t1

What listeners say about A CEO's Guide To Bid Multipliers On Meta

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.