Everyone who works in recruitment has an opinion about KPIs. It seems (from the stream on Linkedin) to be a polarising topic.

My call on it?

A business without KPIs is going to be weaker for it. And just because you’ve worked for a recruitment agency that beasted you with them it doesn’t make them broken.

It only means the beasting was.

A KPI is a thing of beauty when it can guide you to high levels of performance. And who doesn’t want that?

And real KPIs can even help you to make more money by doing less work… beast me that all day please.

For many recruitment agencies there is a need to win more clients. Increase revenue opportunities and become more consistent with selling.

The quick response to this for many businesses is to look at training and skills development.

Yet this doesn’t always bring the results that you’d hope.

There are foundational elements that need to be in place to win new clients and develop business from existing customers.

Join me on this episode as I share the five keys to sales success. The building blocks to increasing sales performance for you and your team.

If you’d like to win more new business and cement stronger relationships with existing clients, there’s a proven tactic that works.

Any tactic that works does well when it is done... well.

And the marketing of High Value Candidates keeps you positioned as being valuable to your audience. When you can pick the right person, build the right list and create an impactful value proposition about the candidate you’re winning. And let all those recruiters who look down their nose at the tactic carry on blaming the market for their failings.