• 2024: The Year Digital Becomes "Traditional"

  • Jul 8 2024
  • Length: 4 mins
  • Podcast

2024: The Year Digital Becomes "Traditional"

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  • Summary

  • Digital advertising is fantastic, until it isn't. Unrealistic promises, mistakes, inconsistent reporting, and outright fraud plague this industry. A THIRTY YEAR OLD industry. Sort your life out, digital... you gots problems.

    Inside the Black Box, by Bob Hoffman:

    https://dl.bookfunnel.com/6kwmi0qlsq

    Sources for current click through rates:

    https://broadstreetads.com/successful-click-through-rate/

    https://www.wordstream.com/blog/ws/2010/11/22/what-is-a-good-click-through-rate-for

    https://www.linkedin.com/pulse/evolution-banner-ads-from-44-click-through-rates-todays-umer-masood/

    ISBA article on missing ad dollars: https://www.isba.org.uk/article/time-change-and-transparency-programmatic-advertising
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Leadership Marketing Economics
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