Brandwidth® Big Ideas on Small Business Marketing

By: Dean Millson & Sam McEwin
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  • Summary

  • Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
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Art Economics Leadership Marketing
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Episodes
  • Much Ado About Marketing Funnels

    Much Ado About Marketing Funnels
    Oct 21 2024
    What’s the deal with marketing funnels? We hear the term everywhere, but what actually is a marketing funnel? Does it have a place in a sophisticated marketing machine or should it be left to marketing bros and youtubers. Join Dean and Sam as they unpack, unravel, and dejargon the world of the marketing funnel and...
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    28 mins
  • Marketing Attribution is F@#*ed!

    Marketing Attribution is F@#*ed!
    Oct 1 2024
    Marketing attribution f@#*ed! In this Brandwidth® episode, Sam and Dean dive into one of the biggest challenges facing modern marketers—accurately measuring what’s driving results. From the flawed multi-touch models to the rise of walled gardens like Google and Facebook, it’s time to ask: Are we focusing on the wrong metrics? Or more to the point,...
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    42 mins
  • Do you know your marketing influencers?

    Do you know your marketing influencers?
    Sep 23 2024
    How well do you know your marketing influencers? Can you tell Gary Vee quotes from Simon Sinek? These are exactly the question Sam asked Dean in this entertaining episode of the Brandwidth® podcast. Dean takes on a quiz featuring quotes from the biggest names in the biz: Gary Vee, Rory Sutherland, Mark Ritson, Byron Sharp,...
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    25 mins

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