The DBAS fairy podmother, Jenny Gardynski, joins Kate and Adam this week to talk about her storied career, her love for all things PR and Communications, and how she * doesn't * have any TikTok burner accounts.

Here's all the highlights, none of the lowlights:

• Kate gets in the time machine and does a career rewind with Jenny, touching on her experiences in PR/Comms over the last decade.
• Jenny covers on how her agency experience translated to moving in-house when she joined G2.
• Jenny outlines what makes her nervous about AI - and it's not for the reasons you think.
• Adam tries to pitch slap the gang and promptly reminds everyone why he isn't an AE.

Words are hard. Press releases are harder.

Adam FINALLY gets Kate to show the world how good of a PR/Comms professional she truly is (it just took 15 episodes)

And Adam gets that look from Kate when he claims the future of journalism "is AI".

Here's some of the highlights, none of the low lights:

• Adam wonders out lout if PR really stands for press releases.
• Kate gets into her PR/comms bag and breaks down when the right time is for a startup to work with an agency.
• The gang agrees on this: a 3-month PR contract with an agency is wasted money... but not for the reasons you think.

You have to meet Zach Roberts 💀.

If you have been paying attention to the marketing scene in 2024, chances are you have come across Zach.

He's an emerging voice in Product Marketing, is the co-host of the ascending We're Not Marketers 💀 podcast, and runs a product marketing-focused consultancy aimed at helping mid-stage startups get through (and over) product marketing related challenges.

Oh, and he roller skates in his free time.

Zach was kind enough to drop by our pod this week to talk about his views on product launches, enablement, and how the best product marketers are team players that focus on serving both internal and external customers.

Here's all the highlights, none of the lowlights:

• Zach shocks Kate and Adam with his acceptance of product opening videos in B2B
• Adam makes Zach really question how valuable infographics are in 2024 (hint: they aren't)
• Kate has Zach walk through what a solid product launch looks like
• Adam intros a new segment and promptly gets the episode slapped with the "explicit content" tag