Writing Social Media

Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.

The Writing Revolution (TWR) provides a clear method of instruction that you can use no matter what subject or grade level you teach. The model, also known as The Hochman Method, has demonstrated, over and over, that it can turn weak writers into strong communicators by focusing on specific techniques that match their needs and by providing them with targeted feedback. Insurmountable as the challenges faced by many students may seem, TWR can make a dramatic difference.

Papyrus rolls and Twitter have much in common, as each was their generation's signature means of "instant" communication. Indeed, as Tom Standage reveals in his scintillating new audiobook, social media is anything but a new phenomenon. From the papyrus letters that Roman statesmen used to exchange news across the Empire to the advent of hand-printed tracts of the Reformation to the pamphlets that spread propaganda during the American and French revolutions, Standage chronicles the increasingly sophisticated ways people shared information with each other....

"They Say / I Say" identifies the key rhetorical moves in academic writing, showing students how to frame their arguments in the larger context of what others have said and providing templates to help them make those moves. And, because these moves are central across all disciplines, the audiobook includes chapters on writing in the sciences, writing in the social sciences, and - new to this edition - writing about literature.

In the 1950s, Confidential magazine, America's first celebrity scandal magazine, revealed Hollywood stars' secrets, misdeeds, and transgressions in gritty, unvarnished detail. Deploying a vast network of tipsters to root out stars' sexual affairs, drug use, and sexuality, publisher Robert Harrison destroyed celebrities' carefully constructed images and built a media empire. Confidential became the best-selling magazine on American newsstands in the 1950s, surpassing Time, Life, and the Saturday Evening Post. Confidential's spectacular rise was followed by an equally spectacular fall.

In today's fast-paced, competitive business environment, we all need to communicate clearly and use our time productively. Even seasoned writers will find tips, tools, and ideas in this book that can improve the quality - and reduce the quantity - of email in the workplace. This book will help you write concise, clear emails that advance your business needs.

A best seller since 1990 and fully updated in 2010, Professional Writing Skills: A Write It Well Guide provides a step-by-step process for planning business letters, memos, e-mail, and other business documents. Learn how to position your message from the reader's point of view, write persuasively, include the right information, and organize the information logically. Expanded sections on language, punctuation, and grammar offer busy professionals the tools they need to get their message across clearly, concisely, and professionally.

This collection of writings by Mark Fisher, author of the acclaimed Capitalist Realism, argues that we are haunted by futures that failed to happen. Fisher searches for the traces of these lost futures in the work of David Peace, John Le Carré, Christopher Nolan, Joy Division, Burial, and many others.

This useful guide educates students in the preparation of literature reviews for term projects, theses, and dissertations. The authors provide numerous examples from published reviews that illustrate the guidelines discussed throughout the book. Written by Professor Emeritus Jose L. Galvan, PhD (California State University) and Assistant Professor Melisa C. Galvan, PhD (California State University), who are accomplished educators as well as authors. It's no surprise that Writing Literature Reviews is a widely beloved and utilized resource for students and educators.

Noted transcendentalist Henry David Thoreau spent two years, two months, and two days chronicling his near-isolation in the small cabin he built in the woods near Walden Pond on land owned by his mentor, the father of Transcendentalism, Ralph Waldo Emerson. Immersing himself in nature and solitude, Thoreau sought to develop a greater understanding of society amidst a life of self-reliance and simplicity. Originally published in 1854, Walden remains one of the most celebrated works in American literature.

Based on a series of extensive interviews, this audiobook provides an in-depth analysis of the influence of a generation of prominent female politicians on the Australian political system, exploring the part played by the press in their downfall. Almost two decades later, it is evident how little has changed. Revisited and updated, Media Tarts is essential listen from one of our foremost journalists and political commentators, providing a powerful, sobering and incisive insight into how deep the currents of misogyny run and how the media continues to treat female politicians.

Are you struggling for ideas for your first blog? You’d like to get started but don’t have the first clue on how to write a blog post? Or maybe you’re just looking for proven methods that actually works when it comes to monetizing your blog? If this sounds like you, then don’t worry you’re not alone. In this day and age, making money through blogging has never been made so easy, yet only five percent of bloggers actually make a full-time income through their blogs.

In this widely acclaimed memoir ("Riveting, moving...a wonderful book" The New York Times Book Review), Katharine Graham tells her story—one that is extraordinary both for the events it encompasses and for the courage, candor, and dignity of its telling.

How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach. In The Science of Storytelling, Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can tell better stories, revealing, among other things, how storytellers - and also our brains - create worlds by being attuned to moments of unexpected change.

Author Mick West shares over a decade's worth of knowledge and experience investigating and debunking false conspiracy theories through his forum, MetaBunk.org, and sets forth a practical guide to helping friends and loved ones recognize these theories for what they really are. West puts his debunking techniques and best practices to the test with four of the most popular false conspiracy theories today (chemtrails, 9/11 controlled demolition, false flags, and flat Earth) - providing road maps to help you to understand your friend and help them escape the rabbit hole.

A great script is only as good as the effort you put into your career, but there is little information for the aspiring screenwriter about how to break in. Even those who study TV or film in college are taught to simply “get a production assistant job.” But then what? Anton Schettini provides a rare insider’s glimpse of the modern-day network and streaming TV writers’ room. Here, you will find practical advice, career path strategies, and first-hand accounts for how to establish your network, grow within it, and acquire the necessary tools to become a TV writer.

Beyond Powerful Radio is a complete guide to becoming a powerful communicator for radio, Internet, TV, public speaking - anyone who wants to learn to communicate powerfully. It's a cookbook for communicators and broadcasters to improve. It's practical; it's easy. You'll find techniques to create content, produce and host a show, grow an audience, news gathering, coverage of investigative and breaking stories, and writing and delivering commercial copy.

This year has seen unprecedented scrutiny of Rupert Murdoch’s empire in Britain. But what about in Australia, where he owns 70 per cent of the press? In Bad News, Robert Manne investigates Murdoch’s lead political voice here, the Australian newspaper, and how it shapes debate. Since 2002, under the editorship of Chris Mitchell, the Australian has come to see itself as judge, jury and would-be executioner of leaders and policies. Is this a dangerous case of power without responsibility?

Light in Gaza is a seminal, moving, and wide-ranging anthology of Palestinian writers and artists. It constitutes a collective effort to organize and center Palestinian voices in the ongoing struggle. As political discourse shifts toward futurism as a means of reimagining a better way of living, beyond the violence and limitations of colonialism, Light in Gaza is an urgent and powerful intervention into an important political moment.

When award-winning journalist Nick Davies decided to break Fleet Street's unwritten rule by investigating his own colleagues, he found that the business of reporting the truth had been slowly subverted by the mass production of ignorance.