Selling Real Estate

Sell It Like Serhant is the blueprint for how to go from sales scrub to sales machine. Serhant provides useful lessons, lively stories, and examples that illustrate how anyone can employ his principles to increase profits and achieve success. Your measure of a good day will no longer depend on one deal or one client. A good salesperson never closes a deal and wonders, "What now?" The next deal is already happening. Serhant shares practical guidance on how to juggle multiple deals at once and close all of them every. Single. Time.

All of us are involved in selling every day. Whenever we present a product or a principle, inform a client, or instruct a child, we are engaging in the art of effective persuasion. Allow America's master of the art of selling explain proven, practical sales techniques all of us can use every day.

Your successful career in real estate starts here! The first 365 days of working in real estate can be one of the most tumultuous times in your career - full of hard lessons, heart breaks, and hard work. Just because you have a license, doesn’t mean you have a business. But if you get the important stuff right, a great future is yours for the taking. This honest, eye-opening, and completely practical insider's guide shows you how to get where you want to be - even if you're starting from nothing.

In the streaming reality series Selling Sunset, Mary Fitzgerald Bonnet is the charismatic, calm, and level-headed agent who effortlessly lands multi-million-dollar homes while sidestepping the drama of a cutthroat business in one of the wealthiest and most glamorous places in the world. Often thought of as the “big sister” of her co-stars for her compassionate advice and uplifting attitude, Mary is admired for her unwavering kindness. But behind her sunny personality is a remarkable story of resilience, forged by a life filled with profound challenges.

Fresh out of college, Erez Cohen set foot in an investment banking firm. Whether through luck or fortune, he was assigned a position with the real estate group. He was handed a book that soon birthed his love affair with real estate that continues to this day. In Real Estate Titans, Cohen draws on his personal experiences wherein he became a teacher and research assistant to his mentor, Dr. Linneman. During that time, he met, talked, and heard stories from distinguished real estate titans, such as Stephen Ross, Barry Sternlicht, Sam Zell, Steven Roth, et al.

In The HyperLocal, HyperFast Real Estate Agent, Dan tells how he used the Segmentation, Targeting and Positioning (STP) framework to identify potential markets and choose which ones to go after and how to add massive value to the consumers in that market. This book will teach you how to use the STP framework to enter new markets or increase market share in your existing markets by adding more value to your potential clients and communicating your value proposition to the market.

When the real estate market gets hot, it’s the investors who know the ins and outs of negotiating with sellers (and with agents, banks, contractors, and other institutions) who will get the deal. And it’s those same investors who will get their properties sold for top dollar and minimal stress!

Jordan Cohen started out selling entry-level houses in Southern California over thirty years ago. Always working alone as an individual agent without a partner or a team, he consistently sets new sales records year after year, including 2021 where he closed over $314 million in residential real estate. In The Agent’s Edge, he teaches agents of all levels how to win listings, take advantage of every opportunity and make your fortune in the fast-paced, exciting world of real estate sales.

Are you interested in real estate investing but there is nothing to buy that makes sense where you live? Are you tired of seeing the amazing success of others investing in markets better suited for buy and hold real estate and wish that could be you? Do you want to take advantage of wealth building opportunities but are frustrated by the fact there just isn't any way to do that until the next market crash? Real estate investing is one of the greatest vehicles to build wealth, but it doesn't make sense in every market. Some locations provide incredible returns, while others make it almost impossible to find a single property that profits. Traditionally, investing out of state has been considered risky and unwise.

Leading a real estate business can seem like a daunting task, with too few hours in the day, too many petty management issues, and problems real estate agents in large businesses don't seem to face. The E-Myth Real Estate Agent offers you a road map to create a business that's self-sucient, growing, and highly profitable. Take your company to levels you didn't think possible with this unique guide!

Confessions of a Real Estate Entrepreneur is for the individual who is ready to get serious about investing. Not a rah-rah or get-rich-quick book, this book is for someone who is prepared to think about what he or she wants to accomplish. James Randel provides the how and why.

The Real Estate Marketing Playbook was inspired by observations and experiences over many years in the real estate business. Concise sections get right to the point and offer actionable advice. You'll receive a brief overview of each tactic, learn about best practices, and in most sections, you'll hear from experts as they chime in on their struggles and successes.

Lots of people dabble in real estate. Some own a few rental units; some flip one or two houses a year; others slowly build a real estate portfolio so that by the time they retire, they own a dozen properties. And then there are those real estate “unicorns” who somehow manage to acquire 30 or 40 properties after only three years in the game—and who go on to build legacy-level wealth. What’s their secret? What do they do differently? It’s all in their mindset.

You got into real estate because you wanted flexibility, freedom, and a big upside. Instead, you’re working 24/7, freedom is the last thing you feel, and every dollar is a struggle. The kicker: you rarely (if ever) charge your full fee. Most days, you feel like a pushy salesperson who has to give discounts to get business. Not anymore. Stop giving away your value. Join the growing ranks of full-fee agents who are charging their worth and reclaiming their lives. The Full Fee Agent is a proven blueprint for getting more business and, more importantly, doing business in a better way.

Your first investment property will no doubt be the hardest. Even choosing an investing strategy and coming up with a plan can seem impossible. Then you add in finding the right market, conducting property analysis, and the many facets of funding—and you’ve got yourself a classic case of analysis paralysis!

Loopholes of Real Estate is for the first-time, as well as seasoned, investors. It reveals the legal and tax strategies used by the rich for generations to acquire and benefit from real estate investments. The audiobook clearly identifies how these loopholes can be used together to maximize your income and protect your investments. Written in easy to understand language, this audiobook demystifies the legal and tax aspect of investing with easy-to-follow, real-life examples.

Many investors have been devastated by and are fleeing from real estate in the worst market in living history. Meanwhile, Kris Krohn and investors in his real estate investment companies are basking in record profits. Their secret? Strait Path real estate, which Kris created after analyzing and experiencing virtually every form of real estate investing. The proprietary system incorporates the strengths and eliminates the flaws of all other strategies.

Land the deals you want and develop your instincts with million-dollar negotiation techniques. After selling over $3 billion in real estate, including the most expensive one-bedroom house in history, Josh Altman, costar of the hit show Million-Dollar Listing Los Angeles, wants to teach you the real estate sales and negotiation tactics that have made him one of America's top agents. Buying or selling a house, whether for a client or yourself, is one of the most important and stressful deals anyone can make, demanding emotional intelligence and a solid set of negotiating skills.

Drawing on his own remarkable rags-to-riches story, author Eddie Dilleen delivers a recipe for financial independence in 30 Properties Before 30: How You Can Start Investing in Property Right Now. In the book, listeners will find a step-by-step roadmap to building an expansive portfolio of properties and advice to help them reach their financial goals sooner. The author includes powerful formulas and strategies that anyone can use to take control of their financial future.

Realize your real estate dreams with this revised and updated guide from a bestselling author and discover the creative financing strategies that savvy investors are using to do more deals, more often.