Public Relations Management
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Public Relations for Small Business
- By: Bob Bradley
- Narrated by: Bob Bradley
- Length: 2 hrs and 50 mins
- Unabridged
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Seasoned publicist Bob Bradley offers his insight into the world of public relations and explains how any business or entrepreneur can secure online and print media coverage. Drawing inspiration from his hundreds of campaigns over nearly 15 years, Bob takes the listener through a step-by-step process that helps direct an easy to implement PR campaign that gets results.
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Public Relations for Small Business
- Narrated by: Bob Bradley
- Length: 2 hrs and 50 mins
- Release date: 10-02-2022
- Language: English
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Seasoned publicist Bob Bradley offers his insight into the world of public relations and explains how any business or entrepreneur can secure online and print media coverage....
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Non-member price: $9.99 or 1 Credit
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The Social Sales Engineer: Timeless Principles for Your Journey to Thought Leadership
- The Art of Greatness as Pre-sales Consultant and Sales Engineer, Book 1
- By: Patrick Pissang
- Narrated by: Tyler Behnke, Paul Crerand, James Marland, and others
- Length: 5 hrs and 32 mins
- Unabridged
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As a sales engineer these days, are you afraid of software making parts of your job obsolete? If not, you should be. So, how do you avoid becoming obsolete? The Social Sales Engineer shares timeless principles that will shape your sales engineering future on social media and as a trusted advisor in your client's organization. Armed with this audiobook's principles, you will sell more solutions and do it confidently with original ideas, all while building your brand.
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The Social Sales Engineer: Timeless Principles for Your Journey to Thought Leadership
- The Art of Greatness as Pre-sales Consultant and Sales Engineer, Book 1
- Narrated by: Tyler Behnke, Paul Crerand, James Marland, Mark Troyer, Tony Francetic, Patrick Pissang
- Series: The Art of Greatness as Pre-Sales Consultant And Sales Engineer, Book 1
- Length: 5 hrs and 32 mins
- Release date: 31-01-2022
- Language: English
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As a sales engineer these days, are you afraid of software making parts of your job obsolete? If not, you should be. So, how do you avoid becoming obsolete? The Social Sales Engineer shares timeless principles that will shape your sales engineering future on social media....
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Non-member price: $22.99 or 1 Credit
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Breaking Through
- Communicating to Open Minds, Move Hearts, and Change the World
- By: Sally Susman
- Narrated by: Sally Susman
- Length: 7 hrs and 38 mins
- Unabridged
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Sally Susman, the renowned head of corporate affairs at global biopharmaceutical giant Pfizer, tells the fascinating story of how the multinational managed the massive communications challenge that came with COVID and the race to produce an effective vaccine. Just as crucial as creating the vaccine itself was the task of winning people's hearts and minds, and Susman highlights the principles that enabled her to break through, connect, and help move people forward, not only at Pfizer but over a stellar career.
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Breaking Through
- Communicating to Open Minds, Move Hearts, and Change the World
- Narrated by: Sally Susman
- Length: 7 hrs and 38 mins
- Release date: 28-03-2023
- Language: English
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Sally Susman, the renowned head of corporate affairs at global biopharmaceutical giant Pfizer, tells the fascinating story of how the multinational managed the massive communications challenge that came with COVID and the race to produce an effective vaccine....
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Explosive Growth: A Few Things I Learned While Growing to 100 Million Users and Losing $78 Million
- Ultimate Startup Playbook in Entrepreneurship, Business Strategy, Online Marketing, Leadership & PR
- By: Cliff Lerner
- Narrated by: Daniel Greenberg
- Length: 5 hrs and 28 mins
- Unabridged
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Due to its raw storytelling style, compelling content, and fast pace, Explosive Growth is a one-of-a-kind business book that transcends the narrow entrepreneurial audience to also appeal to listeners and business students looking to learn about startup life and entrepreneurship. It holds nothing back while detailing the highest highs and lowest lows of what it's really like to run a startup.
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No substantive insights
- By Anonymous User on 13-03-2020
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Explosive Growth: A Few Things I Learned While Growing to 100 Million Users and Losing $78 Million
- Ultimate Startup Playbook in Entrepreneurship, Business Strategy, Online Marketing, Leadership & PR
- Narrated by: Daniel Greenberg
- Length: 5 hrs and 28 mins
- Release date: 09-04-2018
- Language: English
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Explosive Growth is a compelling and inspiring narrative gives entrepreneurs a rare behind-the-scenes look inside a fast-growing startup that created the first online dating app and grew to 100 million users....
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Dear Chairman
- Boardroom Battles and the Rise of Shareholder Activism
- By: Jeff Gramm
- Narrated by: David Drummond
- Length: 10 hrs and 13 mins
- Unabridged
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A sharp and illuminating history of one of capitalism's longest-running tensions - the conflicts of interest among public-company directors, managers, and shareholders - told through entertaining case studies and original letters from some of our most legendary and controversial investors and activists.
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Dear Chairman
- Boardroom Battles and the Rise of Shareholder Activism
- Narrated by: David Drummond
- Length: 10 hrs and 13 mins
- Release date: 23-02-2016
- Language: English
- A sharp and illuminating history of one of capitalism's longest-running tensions - the conflicts of interest among public-company directors, managers, and shareholders....
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Chief Marketing Officers at Work
- By: Josh Steimle
- Narrated by: DJ Holte
- Length: 13 hrs and 19 mins
- Unabridged
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This book provides a fly-on-the-wall perspective on what it's like to be a CMO and will help C-level executives, agency owners, marketing team members, and others who interface and collaborate with marketing departments to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science. Trends in digital marketing, analytics, and marketing automation have pushed marketing to adopt data-driven approaches that would make a CFO's head swim.
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Chief Marketing Officers at Work
- Narrated by: DJ Holte
- Length: 13 hrs and 19 mins
- Release date: 04-10-2016
- Language: English
- This book provides a fly-on-the-wall perspective on what it's like to be a CMO and will help C-level executives....
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Networking with Millionaires...and Their Advisors
- By: Thomas J. Stanley Ph.D.
- Narrated by: Thomas J. Stanley Ph.D.
- Length: 4 hrs and 34 mins
- Unabridged
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In The Millionaire Next Door, best selling author Thomas Stanley identified the millionaires around you. In The Millionaire Mind, he told you how they think. Now, he tells you how to get their business.
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Networking with Millionaires...and Their Advisors
- Narrated by: Thomas J. Stanley Ph.D.
- Length: 4 hrs and 34 mins
- Release date: 20-08-2001
- Language: English
- The affluent market segment is growing seven times faster than the household population in this country...
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Broken Windows, Broken Business
- The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards
- By: Michael Levine
- Narrated by: Allan Robertson
- Length: 6 hrs and 46 mins
- Unabridged
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In this vital work, author Michael Levine offers compelling evidence that problems in business, large and small, typically stem from inattention to tiny details. Social psychologists and criminologists agree that if a window in a building is broken and left unrepaired, soon thereafter the rest of the windows will be broken - and the perception will build that crime in that neighborhood is out of control. The same principle applies to business.
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Broken Windows, Broken Business
- The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards
- Narrated by: Allan Robertson
- Length: 6 hrs and 46 mins
- Release date: 11-05-2021
- Language: English
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Broken Windows, Broken Business reveals a breakthrough in management theory that can alter the destiny of countless companies striving to stay ahead of their competition....
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Hype Yourself
- A No-Nonsense DIY PR Toolkit for Small Businesses
- By: Lucy Werner
- Narrated by: Lucy Werner
- Length: 4 hrs and 21 mins
- Unabridged
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Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner has over 15 years of publicity experience, including running her own specialist consultancy focused on startups and entrepreneurs.
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Hype Yourself
- A No-Nonsense DIY PR Toolkit for Small Businesses
- Narrated by: Lucy Werner
- Length: 4 hrs and 21 mins
- Release date: 09-11-2020
- Language: English
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Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV....
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Winning Minds
- Secrets from the Language of Leadership
- By: Simon Lancaster
- Narrated by: Glen McCready
- Length: 7 hrs and 11 mins
- Unabridged
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Shhh. Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today? The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how.
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Brilliant Book
- By Anonymous User on 28-10-2021
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Winning Minds
- Secrets from the Language of Leadership
- Narrated by: Glen McCready
- Length: 7 hrs and 11 mins
- Release date: 25-02-2020
- Language: English
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The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how....
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The A-List Playbook
- How to Survive Any Crisis While Remaining Wealthy, Famous, and Most Importantly, Skinny
- By: Leslie Gornstein - E!'s Answer Bitch
- Narrated by: Amanda Ronconi
- Length: 3 hrs and 43 mins
- Unabridged
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A must-read for anyone who cares why so many celebs are sporting "bumps", or whether they are really "just like us", this guide - nay, rulebook - lays down the law on what you need to know to play Hollywood in a simple and concise manner.
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The A-List Playbook
- How to Survive Any Crisis While Remaining Wealthy, Famous, and Most Importantly, Skinny
- Narrated by: Amanda Ronconi
- Length: 3 hrs and 43 mins
- Release date: 31-01-2013
- Language: English
- A must-read for anyone who cares why so many celebs are sporting "bumps", or whether they are really "just like us", this guide - nay, rulebook - lays down the law on what you need to know to play Hollywood....
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Kissinger the Negotiator
- Lessons from Dealmaking at the Highest Level
- By: James K. Sebenius, R. Nicholas Burns, Robert H. Mnookin
- Narrated by: Fred Sanders
- Length: 10 hrs and 57 mins
- Unabridged
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Political leaders, diplomats, and business executives around the world - including every president from John F. Kennedy to Donald J. Trump - have sought the counsel of Henry Kissinger, a brilliant diplomat and political scientist whose unprecedented achievements as a negotiator have been universally acknowledged. Now, Kissinger the Negotiator provides a groundbreaking analysis of Kissinger’s overall approach to making deals and his skill in resolving conflicts - expertise that holds powerful and enduring lessons.
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Kissinger the Negotiator
- Lessons from Dealmaking at the Highest Level
- Narrated by: Fred Sanders
- Length: 10 hrs and 57 mins
- Release date: 08-05-2018
- Language: English
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Political leaders, diplomats, and business executives around the world - including every president from John F. Kennedy to Donald J. Trump - have sought the counsel of Henry Kissinger....
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Indestructible
- Reclaim Control and Respond with Confidence in a Media Crisis
- By: Molly McPherson
- Narrated by: Molly McPherson
- Length: 4 hrs and 27 mins
- Unabridged
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Molly McPherson is a nationally recognized expert on crisis public relations management in the age of social media. She helps communicators create the right message, at the right time, and deliver it in the right place. From her years of crisis-management experience and mining news stories and tweets, Molly created frameworks to level up your confidence for communicating with ease in crucial crisis moments, so you can own the conversation.
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Indestructible
- Reclaim Control and Respond with Confidence in a Media Crisis
- Narrated by: Molly McPherson
- Length: 4 hrs and 27 mins
- Release date: 20-01-2022
- Language: English
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Does public backlash, humiliation, or "being canceled" in today's digital age keep you up at night? You are not alone. You can respond with confidence in this new era of media without hesitation or fear of destruction to your brand....
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Damage Control
- Why Everything You Know About Crisis Management Is Wrong
- By: Eric Dezenhall, John Weber
- Narrated by: Sean Pratt
- Length: 5 hrs and 54 mins
- Unabridged
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Much of the conventional wisdom about damage control and crisis PR is self-serving, self-congratulatory, self-deceiving, and flat out wrong. And no one knows it better than Eric Dezenhall and John Weber, who have helped countless companies, politicians, and celebrities get out of various kinds of trouble.
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Damage Control
- Why Everything You Know About Crisis Management Is Wrong
- Narrated by: Sean Pratt
- Length: 5 hrs and 54 mins
- Release date: 18-10-2007
- Language: English
- Much of the conventional wisdom about damage control and crisis PR is self-serving, self-congratulatory, self-deceiving, and flat out wrong....
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Non-member price: $23.99 or 1 Credit
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The End of Growth
- Adapting to Our New Economic Reality
- By: Richard Heinberg
- Narrated by: Paul Boehmer
- Length: 11 hrs and 57 mins
- Unabridged
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Economists insist that recovery is at hand, yet unemployment remains high, real estate values continue to sink, and governments stagger under record deficits. The End of Growth proposes a startling diagnosis: humanity has reached a fundamental turning point in its economic history. The expansionary trajectory of industrial civilization is colliding with non-negotiable natural limits.
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The End of Growth
- Adapting to Our New Economic Reality
- Narrated by: Paul Boehmer
- Length: 11 hrs and 57 mins
- Release date: 30-12-2011
- Language: English
- Economists insist that recovery is at hand, yet unemployment remains high, real estate values continue to sink, and governments stagger under record deficits....
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Talk Is Chief
- Leadership, Communication, and Credibility in a High-Stakes World
- By: Jack Modzelewski
- Narrated by: Lewis Arlt, Jack Modzelewski
- Length: 5 hrs and 41 mins
- Unabridged
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These days, leaders are likely to face adversity and career-testing situations. Crisis defines leaders and their organizations. But it does not have to take them down. Talk Is Chief provides sound advice, examples, and even a list of the 10 Commandments of Crisis Management so that leaders can either avoid crises or avert worst-case scenarios when confronted with an existential threat.
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Talk Is Chief
- Leadership, Communication, and Credibility in a High-Stakes World
- Narrated by: Lewis Arlt, Jack Modzelewski
- Length: 5 hrs and 41 mins
- Release date: 02-12-2019
- Language: English
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These days, leaders are likely to face adversity and career-testing situations. Crisis defines leaders and their organizations. But it does not have to take them down....
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The New Rules of Marketing and PR
- How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- By: David Meerman Scott
- Narrated by: David Meerman Scott, Sean Pratt
- Length: 16 hrs and 21 mins
- Unabridged
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The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.
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Annoyingly slow and basic
- By Michael on 05-09-2016
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The New Rules of Marketing and PR
- How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- Narrated by: David Meerman Scott, Sean Pratt
- Length: 16 hrs and 21 mins
- Release date: 03-07-2014
- Language: English
- The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages....
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Reputation Repair: A Guide to Repairing, Building, and Protecting Your Personal or Business Reputation on the Web
- Reputation Management Series, Volume 1
- By: R. L. Adams
- Narrated by: Bill Fike
- Length: 3 hrs and 3 mins
- Unabridged
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We all know the importance of having a good reputation. We all know just how critical it is for people to look at us in a favorable light. But, the unfortunate truth about today's world and its hyper-fast communications across mobile and Web platforms, is that word spreads fast. And, when mistakes are made, people certainly know how to call others out on it. Whether or not you've had issues with your reputation in the past, this audiobook will open your eyes to just how to build, protect, and repair a reputation.
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Read this book
- By Karley on 30-03-2016
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Reputation Repair: A Guide to Repairing, Building, and Protecting Your Personal or Business Reputation on the Web
- Reputation Management Series, Volume 1
- Narrated by: Bill Fike
- Length: 3 hrs and 3 mins
- Release date: 17-03-2014
- Language: English
- We all know the importance of having a good reputation....
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Reputation Capital
- How to Navigate Crises and Protect Your Greatest Asset
- By: T.J. Winick
- Narrated by: Jeff Hoyt
- Length: 6 hrs and 8 mins
- Unabridged
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In two decades as a television reporter, T. J. Winick covered many scandals. The biggest mistake he saw brands make was to try to “make it go away” by refusing to apologize, declining to comment, or going on the attack—anything to deflect attention. Often that kind of response becomes a scandal of its own. In his book, Winick argues instead for transparency, honesty, authenticity, and empathy. Handled correctly, the way you address an egregious violation of your standards can increase your reputation capital.
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Reputation Capital
- How to Navigate Crises and Protect Your Greatest Asset
- Narrated by: Jeff Hoyt
- Length: 6 hrs and 8 mins
- Release date: 01-09-2022
- Language: English
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A longtime broadcast journalist, ABC News correspondent, and business communication strategist shows how you can craft an honest and authentic response to any scandal, rather than try to deny it, and ultimately bolster your brand....
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Conversations in Communication, Volume II: Customer Relationship Management (CRM) as a Function of Public Relations
- By: Jabaree Dunham-Carson
- Narrated by: David A. Nickerson
- Length: 2 hrs and 22 mins
- Unabridged
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The purpose of this study is to discover if Customer Relationship Management programs can serve as a function of public relations in the development of stakeholder relationships. Conversations In Communication, Volume II: Customer Relationship Management (CRM) as a Function of Public Relations analyzes CRM communication by exploring the organization-public relationships between customers and their banking providers.
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Conversations in Communication, Volume II: Customer Relationship Management (CRM) as a Function of Public Relations
- Narrated by: David A. Nickerson
- Length: 2 hrs and 22 mins
- Release date: 10-07-2017
- Language: English
- The purpose of this study is to discover if Customer Relationship Management programs can serve as a function of public relations in the development of stakeholder relationships....
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