The New Rules of Marketing and PR
How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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The New Rules of Marketing and PR
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Narrated by:
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David Meerman Scott
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Sean Pratt
About this listen
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn.
David Meerman Scott is a marketing strategist, best-selling author of eight books including three international best sellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers, as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
©2013 David Meerman Scott (P)2014 Gildan Media LLCCritic Reviews
"When I read The New Rules for the first time, it was a 'eureka' moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them." (Brian Halligan, CEO, HubSpot, and coauthor of Inbound Marketing)
What listeners say about The New Rules of Marketing and PR
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Karley Beadman
- 19-05-2016
And you think you know it all ...
If you:
know nothing about marketing & PR;
know everything about marketing & PR;
Or if you are:
scared of online marketing & PR;
whizz bang awesome at online marketing & PR;
Or
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Dan
- 29-11-2016
Useful overview
A lot of its fairly common sense for today's marketing World. but it's definitely given me a new passion to start blogging properly!
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- sharif
- 16-05-2016
boring, unnecessarily long & badly read.
Basic and outdated content delivered in an extremely flat and boring way. I struggled to get to the 4 hour mark. I only continued to listen in the hope that it would somehow improve and offer something of value. Alas I was sorely disappointed. Everything covered is so basic that anyone under the age of 50 and that has a computer / social media and some interest in business would already know all of the info covered. I am absolutely surprised at the popularity of this book. If you actually want to learn something and not be bored to death by 16 hours of fluff, then I'd recommend seth godin or any of Gary Vee's books.
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Overall2 out of 5 stars
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Performance2 out of 5 stars
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Story2 out of 5 stars
- Michael
- 05-09-2016
Annoyingly slow and basic
I read this book on the advice that it would help me set up a social media strategy. It did cover a few social media platforms but omitted many of the newer big ones making me question the "new" in the title. Overall it didn't help me set up a strategy at all. I still don't know whether I should blog or tweet, put photos up on Pinterest or Facebook, what content should go on my website's news feed and can I cross post? Overall this book just offered a basic intro to some of the platforms and I'm no closer to having a solid social media strategy.
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1 person found this helpful