New Products Management
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Inspired
- How to Create Tech Products Customers Love, Second Edition
- By: Marty Cagan
- Narrated by: Marty Cagan
- Length: 7 hrs and 45 mins
- Unabridged
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How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.
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A must read to all product people out there
- By Bruno on 30-11-2018
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Inspired
- How to Create Tech Products Customers Love, Second Edition
- Narrated by: Marty Cagan
- Length: 7 hrs and 45 mins
- Release date: 20-03-2018
- Language: English
- How do today's most successful tech companies - Amazon, Google, Facebook - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Find out....
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Escaping the Build Trap
- How Effective Product Management Creates Real Value
- By: Melissa Perri
- Narrated by: Erin deWard
- Length: 6 hrs and 44 mins
- Unabridged
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In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.
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Clear, thorough and to the point
- By Melissa Orr on 15-07-2024
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Escaping the Build Trap
- How Effective Product Management Creates Real Value
- Narrated by: Erin deWard
- Length: 6 hrs and 44 mins
- Release date: 30-06-2020
- Language: English
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In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals....
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Non-member price: $21.99 or 1 Credit
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AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- By: A.K. Pradeep, Andrew Appel, Stan Sthanunathan
- Narrated by: Graham Rowat
- Length: 6 hrs and 53 mins
- Unabridged
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AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".
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AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- Narrated by: Graham Rowat
- Length: 6 hrs and 53 mins
- Release date: 26-02-2019
- Language: English
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AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell....
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Sense & Respond
- How Successful Organizations Listen to Customers and Create New Products Continuously
- By: Jeff Gothelf, Josh Seiden
- Narrated by: Graham Rowat
- Length: 6 hrs and 19 mins
- Unabridged
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We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.
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Sense & Respond
- How Successful Organizations Listen to Customers and Create New Products Continuously
- Narrated by: Graham Rowat
- Length: 6 hrs and 19 mins
- Release date: 10-12-2019
- Language: English
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We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously....
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My Robot Gets Me
- How Social Design Can Make New Products More Human
- By: Carla Diana
- Narrated by: Justis Bolding
- Length: 6 hrs and 5 mins
- Unabridged
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Think how commonplace it is now for people to ask Siri for the weather forecast, deploy Roomba to clean their homes, or summon Alexa to turn on the lights. The "smart home" market will reach well over $100 billion in the next five years on the promise of products that are truly integrated with our cooking, cleaning, entertainment, security, and hygiene habits. But the reality is, these first-generation "smart" products aren't very smart - yet. We're clearly seeing only the tip of the iceberg in terms of capability and how such products can enhance our lives.
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My Robot Gets Me
- How Social Design Can Make New Products More Human
- Narrated by: Justis Bolding
- Length: 6 hrs and 5 mins
- Release date: 06-05-2021
- Language: English
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Think how commonplace it is now for people to ask Siri for the weather forecast, deploy Roomba to clean their homes, or summon Alexa to turn on the lights. But the reality is, these first-generation "smart" products aren't very smart - yet....
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Non-member price: $23.99 or 1 Credit
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Radical Product Thinking
- The New Mindset for Innovating Smarter
- By: R. Dutt
- Narrated by: Peter Noble
- Length: 6 hrs and 38 mins
- Unabridged
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In Radical Product Thinking (RPT), product development is led by the vision for the change it’s intended to create. This methodology helps leaders reimagine the problems they face and align their team to find creative solutions using five elements: Vision, Strategy, Prioritization, Execution, and Culture. R. Dutt guides listeners through these elements so they develop a clear process for achieving their desired change, incorporate it into daily activities, and turn RPT skills into muscle memory.
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Radical Product Thinking
- The New Mindset for Innovating Smarter
- Narrated by: Peter Noble
- Length: 6 hrs and 38 mins
- Release date: 02-09-2021
- Language: English
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Iteration rules product development, but it isn’t enough to produce dramatic results. This book champions Radical Product Thinking, a systematic methodology for building visionary, game-changing products....
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Take Charge Product Management
- Time-Tested Tips, Tactics, and Tools for the New or Improved Product Manager
- By: Greg Geracie
- Narrated by: Eric Burr
- Length: 5 hrs and 44 mins
- Unabridged
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If you're looking for an effective and proven approach to product management - one that recognizes that the majority of product managers enter the field with little or no training and must learn through trial and error - this is the book for you. Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful.
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Loved it!
- By Amazon Customer on 17-12-2017
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Take Charge Product Management
- Time-Tested Tips, Tactics, and Tools for the New or Improved Product Manager
- Narrated by: Eric Burr
- Length: 5 hrs and 44 mins
- Release date: 04-11-2016
- Language: English
- Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful....
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The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- By: Brad Flowers
- Narrated by: Al Kessel
- Length: 4 hrs and 54 mins
- Unabridged
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In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.
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The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- Narrated by: Al Kessel
- Length: 4 hrs and 54 mins
- Release date: 27-10-2020
- Language: English
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In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything....
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The Lean Entrepreneur
- How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
- By: Brant Cooper, Patrick Vlaskovits
- Narrated by: Erik Synestvedt
- Length: 10 hrs and 35 mins
- Unabridged
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The Lean Entrepreneur moves us beyond this myth. It combines powerful customer insight, rapid experimentation, and easily actionable data from the Lean Startup methodology to empower individuals, companies, and entire teams to evolve their vision, solve problems, and create value at the speed of the Internet. Anyone can be visionary.
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The Lean Entrepreneur
- How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
- Narrated by: Erik Synestvedt
- Length: 10 hrs and 35 mins
- Release date: 14-05-2013
- Language: English
- You are not a Visionary... yet. The Lean Entrepreneur shows you how to become one....
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Simplifying Innovation: Doubling Speed to Market and New Product Profits with Your Existing Resources
- Guided Innovation
- By: Michael A. Dalton
- Narrated by: Ann Richardson
- Length: 6 hrs and 7 mins
- Unabridged
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Small changes can deliver big new product results. Are new products taking too long to develop and failing to deliver the bottom-line impact you need? Now you can accelerate your growth by identifying your innovation bottleneck - just one of the powerful new product development strategies revealed in Simplifying Innovation. As the story in this provocative business audiobook unfolds, you'll discover the first-ever approach to new product growth based on the Theory of Constraints.
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Simplifying Innovation: Doubling Speed to Market and New Product Profits with Your Existing Resources
- Guided Innovation
- Narrated by: Ann Richardson
- Length: 6 hrs and 7 mins
- Release date: 23-07-2014
- Language: English
- Now you can accelerate your growth by identifying your innovation bottleneck - just one of the powerful new product development strategies revealed in Simplifying Innovation....
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Unlocking Innovation Productivity
- Proven Strategies that Have Transform Organizations for Profitable and Predictable New Product Growth Worldwide
- By: Michael A. Dalton
- Narrated by: Michael A. Dalton
- Length: 2 hrs and 32 mins
- Unabridged
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This small but powerful book takes on the conventional thinking that says more resources are the answer to new product delys - helping you to see what is really going on as your organization seeks to innovate and launch new products. In an open and straight-talking manner, it teaches you to challenges the premises undermining your performance. Then, it shares strategies that strike directly at the root causes, so you can start taking action immediately.
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Unlocking Innovation Productivity
- Proven Strategies that Have Transform Organizations for Profitable and Predictable New Product Growth Worldwide
- Narrated by: Michael A. Dalton
- Length: 2 hrs and 32 mins
- Release date: 21-04-2021
- Language: English
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This small but powerful book takes on the conventional thinking that says more resources are the answer to new product delays - helping you to see what is really going on as your organization seeks to innovate and launch new products....
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Non-member price: $9.99 or 1 Credit
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The Business Solution to Poverty
- Designing Products and Services for Three Billion New Customers
- By: Paul Polak, Mal Warwick
- Narrated by: William Hughes
- Length: 7 hrs and 18 mins
- Unabridged
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The nearly three billion people living on two dollars a day are not just the world’s greatest challenge - they represent an extraordinary market opportunity. The key is what Paul Polak and Mal Warwick call Zero-Based Design: starting from scratch to create innovative products and services tailored for the very poor, armed with a thorough understanding of what they really want and need, and driven by what Polak and Warwick call "the ruthless pursuit of affordability". Polak has been doing this work for years, and Warwick has extensive experience in both business and philanthropy.
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The Business Solution to Poverty
- Designing Products and Services for Three Billion New Customers
- Narrated by: William Hughes
- Length: 7 hrs and 18 mins
- Release date: 09-09-2013
- Language: English
- The nearly three billion people living on two dollars a day are not just the world’s greatest challenge - they represent an extraordinary market opportunity....
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Estrategias de Producto [Product Strategies]
- By: Juan Alejandro Gutierrez Hurtado
- Narrated by: Juan Alejandro Gutierrez Hurtado
- Length: 56 mins
- Abridged
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En este audiolibro usted encontrara un analisis concreto, agil y practico de las estrategias basicas que se pueden implementar en la administracion eficiente de un producto, teniendo como base fundamental el conocimiento de cada uno de los atributos y caracteristicas que hacen parte integral de un producto.
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Estrategias de Producto [Product Strategies]
- Narrated by: Juan Alejandro Gutierrez Hurtado
- Length: 56 mins
- Release date: 10-05-2006
- Language: Spanish
- En este audiolibro usted encontrara un analisis concreto, agil y practico de las estrategias basicas....
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Unleashing the Innovators
- How Mature Companies Find New Life with Startups
- By: Jim Stengel, Tom Post
- Narrated by: Jim Stengel
- Length: 6 hrs and 53 mins
- Unabridged
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Today's established companies must find new ways to reignite their entrepreneurial DNA and jump-start revenues - or risk losing their way. By working with startup companies, says Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, legacy companies can renew themselves: by acquiring new technology and creating new business lines, relearning the need for speed, sparking innovation, and learning from failures.
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Unleashing the Innovators
- How Mature Companies Find New Life with Startups
- Narrated by: Jim Stengel
- Length: 6 hrs and 53 mins
- Release date: 05-09-2017
- Language: English
- Unleashing the Innovators shows how companies of all sizes can better navigate today's changing landscape, accelerate innovation, and increase revenues....
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