Simplifying Innovation: Doubling Speed to Market and New Product Profits with Your Existing Resources cover art

Simplifying Innovation: Doubling Speed to Market and New Product Profits with Your Existing Resources

Guided Innovation

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Simplifying Innovation: Doubling Speed to Market and New Product Profits with Your Existing Resources

By: Michael A. Dalton
Narrated by: Ann Richardson
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About this listen

Small changes can deliver big new product results.

Are new products taking too long to develop and failing to deliver the bottom-line impact you need? Now you can accelerate your growth by identifying your innovation bottleneck - just one of the powerful new product development strategies revealed in Simplifying Innovation.

As the story in this provocative business audiobook unfolds, you'll discover the first-ever approach to new product growth based on the Theory of Constraints. Learn how to leverage the power of the 5-Step Guided Innovation System to:

  • Fill your pipeline with profitably growing new products
  • Finish new product programs on time and on budget
  • Select winners so resources aren't wasted on canceled projects
  • Focus on creating value for customers and shareholders
  • Hit your new product sales targets more consistently
©2010 Michael A. Dalton and Flywheel Effect Publishing (P)2014 Michael A. Dalton and Flywheel Effect Publishing Management Marketing Project Management Business Innovation Product Innovation

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