New Product Marketing
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AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- By: A.K. Pradeep, Andrew Appel, Stan Sthanunathan
- Narrated by: Graham Rowat
- Length: 6 hrs and 53 mins
- Unabridged
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AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".
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AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- Narrated by: Graham Rowat
- Length: 6 hrs and 53 mins
- Release date: 26-02-2019
- Language: English
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AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell....
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Non-member price: $21.99 or 1 Credit
Sale price: $21.99 or 1 Credit
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Inspired
- How to Create Tech Products Customers Love, Second Edition
- By: Marty Cagan
- Narrated by: Marty Cagan
- Length: 7 hrs and 45 mins
- Unabridged
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How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.
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A must read to all product people out there
- By Bruno on 30-11-2018
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Inspired
- How to Create Tech Products Customers Love, Second Edition
- Narrated by: Marty Cagan
- Length: 7 hrs and 45 mins
- Release date: 20-03-2018
- Language: English
- How do today's most successful tech companies - Amazon, Google, Facebook - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Find out....
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Non-member price: $26.99 or 1 Credit
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Winning at New Products
- Creating Value Through Innovation
- By: Robert G. Cooper
- Narrated by: James Edward Thomas
- Length: 17 hrs and 25 mins
- Unabridged
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For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership.
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Winning at New Products
- Creating Value Through Innovation
- Narrated by: James Edward Thomas
- Length: 17 hrs and 25 mins
- Release date: 21-09-2017
- Language: English
- Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success....
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Non-member price: $33.99 or 1 Credit
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Sense & Respond
- How Successful Organizations Listen to Customers and Create New Products Continuously
- By: Jeff Gothelf, Josh Seiden
- Narrated by: Graham Rowat
- Length: 6 hrs and 19 mins
- Unabridged
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We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.
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Sense & Respond
- How Successful Organizations Listen to Customers and Create New Products Continuously
- Narrated by: Graham Rowat
- Length: 6 hrs and 19 mins
- Release date: 10-12-2019
- Language: English
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We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously....
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Non-member price: $21.99 or 1 Credit
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E-Commerce Made Simple
- The 4 Easiest & Most Important Online Business Models & How to Use Them to Build a Successful e-Business
- By: Brandon Cutler
- Narrated by: Shamaan Casey
- Length: 3 hrs and 42 mins
- Unabridged
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Discover the four most popular online business models with proven strategies to gain financial independence. Start and grow your own business and begin building your Internet empire. If you're like most of us, you dream of a day where you won't have to keep dragging yourself in to your day job plugging away to earn a living. Life passes us by so quickly, and most of us would prefer not to spend all of our good years in the office. With the explosion of Internet businesses, it is now more possible and easier than ever for you to start your own online business.
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E-Commerce Made Simple
- The 4 Easiest & Most Important Online Business Models & How to Use Them to Build a Successful e-Business
- Narrated by: Shamaan Casey
- Length: 3 hrs and 42 mins
- Release date: 02-07-2018
- Language: English
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Discover the four most popular online business models with proven strategies to gain financial independence. Start and grow your own business and begin building your Internet empire....
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Non-member price: $16.99 or 1 Credit
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My Robot Gets Me
- How Social Design Can Make New Products More Human
- By: Carla Diana
- Narrated by: Justis Bolding
- Length: 6 hrs and 5 mins
- Unabridged
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Think how commonplace it is now for people to ask Siri for the weather forecast, deploy Roomba to clean their homes, or summon Alexa to turn on the lights. The "smart home" market will reach well over $100 billion in the next five years on the promise of products that are truly integrated with our cooking, cleaning, entertainment, security, and hygiene habits. But the reality is, these first-generation "smart" products aren't very smart - yet. We're clearly seeing only the tip of the iceberg in terms of capability and how such products can enhance our lives.
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My Robot Gets Me
- How Social Design Can Make New Products More Human
- Narrated by: Justis Bolding
- Length: 6 hrs and 5 mins
- Release date: 06-05-2021
- Language: English
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Think how commonplace it is now for people to ask Siri for the weather forecast, deploy Roomba to clean their homes, or summon Alexa to turn on the lights. But the reality is, these first-generation "smart" products aren't very smart - yet....
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Non-member price: $23.99 or 1 Credit
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The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- By: Brad Flowers
- Narrated by: Al Kessel
- Length: 4 hrs and 54 mins
- Unabridged
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In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.
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The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- Narrated by: Al Kessel
- Length: 4 hrs and 54 mins
- Release date: 27-10-2020
- Language: English
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In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything....
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Non-member price: $19.99 or 1 Credit
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Take Charge Product Management
- Time-Tested Tips, Tactics, and Tools for the New or Improved Product Manager
- By: Greg Geracie
- Narrated by: Eric Burr
- Length: 5 hrs and 44 mins
- Unabridged
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If you're looking for an effective and proven approach to product management - one that recognizes that the majority of product managers enter the field with little or no training and must learn through trial and error - this is the book for you. Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful.
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Loved it!
- By Amazon Customer on 17-12-2017
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Take Charge Product Management
- Time-Tested Tips, Tactics, and Tools for the New or Improved Product Manager
- Narrated by: Eric Burr
- Length: 5 hrs and 44 mins
- Release date: 04-11-2016
- Language: English
- Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful....
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Non-member price: $22.99 or 1 Credit
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Simplifying Innovation: Doubling Speed to Market and New Product Profits with Your Existing Resources
- Guided Innovation
- By: Michael A. Dalton
- Narrated by: Ann Richardson
- Length: 6 hrs and 7 mins
- Unabridged
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Small changes can deliver big new product results. Are new products taking too long to develop and failing to deliver the bottom-line impact you need? Now you can accelerate your growth by identifying your innovation bottleneck - just one of the powerful new product development strategies revealed in Simplifying Innovation. As the story in this provocative business audiobook unfolds, you'll discover the first-ever approach to new product growth based on the Theory of Constraints.
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Simplifying Innovation: Doubling Speed to Market and New Product Profits with Your Existing Resources
- Guided Innovation
- Narrated by: Ann Richardson
- Length: 6 hrs and 7 mins
- Release date: 23-07-2014
- Language: English
- Now you can accelerate your growth by identifying your innovation bottleneck - just one of the powerful new product development strategies revealed in Simplifying Innovation....
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Non-member price: $22.99 or 1 Credit
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Kickstarter for Online Sellers
- Get the Money You Need to Fund Your New Product Line
- By: Nick Vulich
- Narrated by: Bernard Taylor
- Length: 38 mins
- Unabridged
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Crowdfunding is one of the newer financing options available. At its most basic level, crowdfunding is asking a group of like-minded persons to back you. In essence, you tell them "I have this cool idea for a new way to sell manga on eBay, but I need a little cash to get it started". In return for their support (money), you reward backers with different incentives.
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Kickstarter for Online Sellers
- Get the Money You Need to Fund Your New Product Line
- Narrated by: Bernard Taylor
- Length: 38 mins
- Release date: 10-04-2015
- Language: English
- Crowdfunding is one of the newer financing options available. At its most basic level, crowdfunding is asking a group of like-minded persons to back you....
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Non-member price: $5.99 or 1 Credit
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Unlocking Innovation Productivity
- Proven Strategies that Have Transform Organizations for Profitable and Predictable New Product Growth Worldwide
- By: Michael A. Dalton
- Narrated by: Michael A. Dalton
- Length: 2 hrs and 32 mins
- Unabridged
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This small but powerful book takes on the conventional thinking that says more resources are the answer to new product delys - helping you to see what is really going on as your organization seeks to innovate and launch new products. In an open and straight-talking manner, it teaches you to challenges the premises undermining your performance. Then, it shares strategies that strike directly at the root causes, so you can start taking action immediately.
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Unlocking Innovation Productivity
- Proven Strategies that Have Transform Organizations for Profitable and Predictable New Product Growth Worldwide
- Narrated by: Michael A. Dalton
- Length: 2 hrs and 32 mins
- Release date: 21-04-2021
- Language: English
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This small but powerful book takes on the conventional thinking that says more resources are the answer to new product delays - helping you to see what is really going on as your organization seeks to innovate and launch new products....
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Non-member price: $9.99 or 1 Credit
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Social Media Marketing for Beginners 2020
- Intensive Course on Social Media that Allows You to Learn How to Sell Your Product or Propose Yourself to Significant Companies as a Social Media Manager
- By: Richard Flagg
- Narrated by: Michael Stuhre
- Length: 5 hrs and 2 mins
- Unabridged
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Social media is growing so fast that it's become an essential part of any business marketing plan. This creates a huge opportunity for anyone that wants to earn high income from home - providing simple but valuable services to an unlimited range of clients. This book will give a concise overview of social media marketing platforms, tools, and strategies in an easy-to-follow format with real-world examples.
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Social Media Marketing for Beginners 2020
- Intensive Course on Social Media that Allows You to Learn How to Sell Your Product or Propose Yourself to Significant Companies as a Social Media Manager
- Narrated by: Michael Stuhre
- Length: 5 hrs and 2 mins
- Release date: 15-09-2020
- Language: English
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Social media marketing is all about continually growing your audience with insightful and compelling content. Your content helps you build your brand, foster customer loyalty, and lay the foundations for future sales. Social media is a rapidly growing ecosystem....
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Non-member price: $22.99 or 1 Credit
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Unleashing the Innovators
- How Mature Companies Find New Life with Startups
- By: Jim Stengel, Tom Post
- Narrated by: Jim Stengel
- Length: 6 hrs and 53 mins
- Unabridged
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Today's established companies must find new ways to reignite their entrepreneurial DNA and jump-start revenues - or risk losing their way. By working with startup companies, says Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, legacy companies can renew themselves: by acquiring new technology and creating new business lines, relearning the need for speed, sparking innovation, and learning from failures.
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Unleashing the Innovators
- How Mature Companies Find New Life with Startups
- Narrated by: Jim Stengel
- Length: 6 hrs and 53 mins
- Release date: 05-09-2017
- Language: English
- Unleashing the Innovators shows how companies of all sizes can better navigate today's changing landscape, accelerate innovation, and increase revenues....
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Non-member price: $21.99 or 1 Credit
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