Marketing Project Management
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Product Management in Practice
- A Real-World Guide to the Key Connective Role of the 21st Century
- By: Matt LeMay
- Narrated by: Mitchell Dorian
- Length: 5 hrs and 16 mins
- Unabridged
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Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.
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Advice and experience applicable to the real world
- By Wesley on 19-11-2024
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Product Management in Practice
- A Real-World Guide to the Key Connective Role of the 21st Century
- Narrated by: Mitchell Dorian
- Length: 5 hrs and 16 mins
- Release date: 26-01-2021
- Language: English
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Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood....
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FIRE
- How Fast, Inexpensive, Restrained, and Elegant Methods Ignite Innovation
- By: Dan Ward
- Narrated by: David Loving
- Length: 6 hrs and 52 mins
- Unabridged
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Why do some programs deliver their product under cost, while others bust their budget? Why do some deliver ahead of schedule, while others experience endless delays? And most importantly, which products work better - the quick and thrifty or the slow and expensive? Which situation leads to superior equipment? In this story-filled blend of quirky pop culture and practical engineering insight, Dan Ward presents an entertaining and useful framework for pursuing rapid, frugal innovation.
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FIRE
- How Fast, Inexpensive, Restrained, and Elegant Methods Ignite Innovation
- Narrated by: David Loving
- Length: 6 hrs and 52 mins
- Release date: 02-12-2016
- Language: English
- Why do some programs deliver their product under cost, while others bust their budget? Why do some deliver ahead of schedule, while others experience endless delays....
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Non-member price: $22.99 or 1 Credit
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Kanban: The Complete Step-by-Step Guide to Agile Project Management with Kanban
- Lean Guides for Scrum, Kanban, Sprint, DSDM XP & Crystal, Book 3
- By: Jeffrey Ries
- Narrated by: Sam Slydell
- Length: 1 hr and 36 mins
- Unabridged
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Dive into the basics of Kanban, learning the history and terminology of one of the oldest agile project management methods still in use today. Discover the application of its principles and practices in industries like manufacturing, software development, and healthcare, among others. Learn how to introduce Kanban to your organization and how to start it off on the "right foot". Follow the checklists to make sure your boards are "good", uncover the tips to making the most out of the Kanban tools and compare different management solutions to find the best fit for you.
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Kanban: The Complete Step-by-Step Guide to Agile Project Management with Kanban
- Lean Guides for Scrum, Kanban, Sprint, DSDM XP & Crystal, Book 3
- Narrated by: Sam Slydell
- Series: Lean Guides for Scrum, Kanban, Sprint, DSDM XP & Crystal, Book 3
- Length: 1 hr and 36 mins
- Release date: 21-11-2018
- Language: English
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Discover how you can achieve optimum workflow, increase productivity and efficiency, and reduce wasted time with Kanban....
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The Agile Brand Guide to Agile Marketing Implementation
- Implementing and Optimizing Agile Practices in the Enterprise for Marketers (Agile Brand Guides)
- By: Greg Kihlstrom
- Narrated by: E. Kojo Andrews
- Length: 2 hrs and 25 mins
- Unabridged
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Marketing moves at a faster pace than ever. Many teams have implemented practices utilizing Agile principles, such as Scrum, Kanban, or similar methods, to varying success. While the principles of Agile approaches offer the prioritization, collaboration, and focus on continuous improvement that can provide great results, many teams struggle with implementation of these methods.
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The Agile Brand Guide to Agile Marketing Implementation
- Implementing and Optimizing Agile Practices in the Enterprise for Marketers (Agile Brand Guides)
- Narrated by: E. Kojo Andrews
- Length: 2 hrs and 25 mins
- Release date: 11-05-2023
- Language: English
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Marketing moves at a faster pace than ever. Many teams have implemented practices utilizing Agile principles, such as Scrum, Kanban, or similar methods, to varying success....
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Mastering Marketing Agility
- Transform Your Marketing Teams and Evolve Your Organization
- By: Andrea Fryrear
- Narrated by: Sandy Weaver
- Length: 5 hrs and 52 mins
- Unabridged
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As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market’s demanding challenges without losing focus on the big picture.
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Good book, but supporting PDF not available
- By Mr C. on 18-10-2021
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Mastering Marketing Agility
- Transform Your Marketing Teams and Evolve Your Organization
- Narrated by: Sandy Weaver
- Length: 5 hrs and 52 mins
- Release date: 17-06-2020
- Language: English
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Agile strategies have been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps....
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Non-member price: $22.99 or 1 Credit
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Make Big Happen
- How to Live, Work, and Give Big
- By: Mark Moses
- Narrated by: Mark Moses
- Length: 5 hrs and 2 mins
- Unabridged
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Ask better questions, and you will get better results. Top business coach Mark Moses has identified four critical questions every business leader should explore on their journey to business and life success.
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Make Big Happen
- How to Live, Work, and Give Big
- Narrated by: Mark Moses
- Length: 5 hrs and 2 mins
- Release date: 11-02-2016
- Language: English
- Ask better questions, and you will get better results. Top business coach Mark Moses has identified four critical questions every business leader should explore....
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Finance, Money Management, and Marketing
- Business Skills
- By: Nathan Sides
- Narrated by: Chloe Jacobson
- Length: 46 mins
- Unabridged
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Running a business can be a joy and a pain. It all depends on how you handle it. Other factors that contribute to your success or failure may be the demand, the market, the numbers, accounting, and the nature of your brand or product. However, there are certain skills everyone should have. These are the basics for running a business. And you may think that everyone possesses these general abilities, but you might be surprised by how many people have no clue what they are doing, and they never stand a chance of making it work.
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Finance, Money Management, and Marketing
- Business Skills
- Narrated by: Chloe Jacobson
- Length: 46 mins
- Release date: 20-01-2021
- Language: English
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Running a business can be a joy and a pain. It all depends on how you handle it. Other factors that contribute to your success or failure may be the demand, the market, the numbers, accounting, and the nature of your brand or product....
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Leapfrog: The New Revolution for Women Entrepreneurs
- By: Nathalie Molina Niño, Sara Grace
- Narrated by: Nathalie Molina Niño, Adenrele Ojo
- Length: 6 hrs and 39 mins
- Unabridged
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Think the most critical factor for becoming a great entrepreneur is grit, risk taking, or technical skills? Think again. Despite what every other business book might say, historical data show the real secret ingredients to getting ahead in business are being rich, white, and male. Until now. Leapfrog is the decades-overdue start-up bible for the rest of us. It's filled with uncompromising guidance for winning at business your way. Leapfrog is for entrepreneurs of all stripes who are fed up with status quo advice.
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Leapfrog: The New Revolution for Women Entrepreneurs
- Narrated by: Nathalie Molina Niño, Adenrele Ojo
- Length: 6 hrs and 39 mins
- Release date: 28-08-2018
- Language: English
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Think the most critical factor for becoming a great entrepreneur is grit, risk taking, or technical skills? Think again. Despite what every other business book might say, data show the real secret ingredients to getting ahead in business are being rich, white, and male. Until now....
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Simplifying Innovation: Doubling Speed to Market and New Product Profits with Your Existing Resources
- Guided Innovation
- By: Michael A. Dalton
- Narrated by: Ann Richardson
- Length: 6 hrs and 7 mins
- Unabridged
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Small changes can deliver big new product results. Are new products taking too long to develop and failing to deliver the bottom-line impact you need? Now you can accelerate your growth by identifying your innovation bottleneck - just one of the powerful new product development strategies revealed in Simplifying Innovation. As the story in this provocative business audiobook unfolds, you'll discover the first-ever approach to new product growth based on the Theory of Constraints.
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Simplifying Innovation: Doubling Speed to Market and New Product Profits with Your Existing Resources
- Guided Innovation
- Narrated by: Ann Richardson
- Length: 6 hrs and 7 mins
- Release date: 23-07-2014
- Language: English
- Now you can accelerate your growth by identifying your innovation bottleneck - just one of the powerful new product development strategies revealed in Simplifying Innovation....
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Killer Ways to Make Partnerships Work for Product Managers
- Techniques for Product Managers to Find Ways to Work with Others in Order to Make Their Product Successful
- By: Jim Anderson
- Narrated by: Jim Anderson
- Length: 1 hr and 8 mins
- Unabridged
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Who was it that said "It takes a village…"? They may not have been talking about being a product manager, but they might as well have been. Life has become so complex that product managers can no longer make their product a success just by their own efforts. Today it takes the help of one or more partners to get your product to where it needs to be. Are you going to be ready to work with those partners?
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Killer Ways to Make Partnerships Work for Product Managers
- Techniques for Product Managers to Find Ways to Work with Others in Order to Make Their Product Successful
- Narrated by: Jim Anderson
- Length: 1 hr and 8 mins
- Release date: 19-04-2019
- Language: English
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Who was it that said "It takes a village…"? They may not have been talking about being a product manager, but they might as well have been. Life has become so complex that product managers can no longer make their product a success just by their own efforts....
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Public Speaking: Effective Techniques to Deliver Confident, Powerful Presentation
- By: Jordan Koma
- Narrated by: Tyler Vigen
- Length: 26 mins
- Unabridged
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This book contains proven steps and strategies on how to overcome your fear of speaking in public and make an impressive presentation. It will help you become more confident in speaking in front of large crowds whenever needed. More importantly, it will help you get your message across to your audience in a direct and clear way. After listening to this book, your fear of speaking in public will not be as much of a challenge as it is now.
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Public Speaking: Effective Techniques to Deliver Confident, Powerful Presentation
- Narrated by: Tyler Vigen
- Length: 26 mins
- Release date: 15-06-2016
- Language: English
- This book contains proven steps and strategies on how to overcome your fear of speaking in public and make an impressive presentation....
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The Art of Lean
- Production Systems and Marketing Strategies in the Modern Era
- By: Julian Cambridge
- Narrated by: Graham Mack
- Length: 29 mins
- Unabridged
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The Art of Lean: Production Systems and Marketing Strategies in the Modern Era explores a range of production and operations management systems, including the Toyota Production System, the Speedy System, the Henry Ford Assembly Line, and Zara Just In Time, as well as the marketing and branding strategies of the Golden Circle and the "Lucky strike—It's toasted" scene from Mad Men.
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The Art of Lean
- Production Systems and Marketing Strategies in the Modern Era
- Narrated by: Graham Mack
- Length: 29 mins
- Release date: 04-05-2023
- Language: English
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The Art of Lean: Production Systems and Marketing Strategies in the Modern Era explores a range of production and operations management systems....
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Le diagramme d'Ishikawa
- Gestion & marketing 5
- By: Ariane de Saeger
- Narrated by: Alban Barthélemy
- Length: 30 mins
- Unabridged
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Un guide pratique et accessible pour apprendre à utiliser le diagramme d'Ishikawa ! Le diagramme conçu par le professeur Kaoru Ishikawa est un outil précieux de gestion de la qualité qui distingue les causes et les effets d'un problème survenu dans une entreprise. Prenant la forme d'un poisson à arêtes, cette représentation graphique donne une meilleure visualisation de la hiérarchie des causes pour vous aider à identifier plus clairement les sources de la difficulté.
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Le diagramme d'Ishikawa
- Gestion & marketing 5
- Narrated by: Alban Barthélemy
- Length: 30 mins
- Release date: 08-03-2018
- Language: French
- Un guide pratique et accessible pour apprendre à utiliser le diagramme d'Ishikawa ! Le diagramme conçu par le professeur Kaoru Ishikawa est un...
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The Agile Brand Guide to Agile Marketing, Part 1
- Fundamentals
- By: Greg Kihlstrom
- Narrated by: E. Kojo Andrews
- Length: 2 hrs and 5 mins
- Unabridged
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The work of a marketing team continues to expand to include more channels, quicker response times, and more variations of content, offers, and campaigns that personalization demands. Agile marketing can help brands be more nimble and adaptive to both internal and external pressures. Doing this requires a combination of people and processes that utilize methods like Scrum and the related practices and roles associated with creating, managing, and completing work utilizing agile principles.
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The Agile Brand Guide to Agile Marketing, Part 1
- Fundamentals
- Narrated by: E. Kojo Andrews
- Length: 2 hrs and 5 mins
- Release date: 23-02-2023
- Language: English
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The work of a marketing team continues to expand to include more channels, quicker response times, and more variations of content, offers, and campaigns that personalization demands....
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Unlocking Innovation Productivity
- Proven Strategies that Have Transform Organizations for Profitable and Predictable New Product Growth Worldwide
- By: Michael A. Dalton
- Narrated by: Michael A. Dalton
- Length: 2 hrs and 32 mins
- Unabridged
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This small but powerful book takes on the conventional thinking that says more resources are the answer to new product delys - helping you to see what is really going on as your organization seeks to innovate and launch new products. In an open and straight-talking manner, it teaches you to challenges the premises undermining your performance. Then, it shares strategies that strike directly at the root causes, so you can start taking action immediately.
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Unlocking Innovation Productivity
- Proven Strategies that Have Transform Organizations for Profitable and Predictable New Product Growth Worldwide
- Narrated by: Michael A. Dalton
- Length: 2 hrs and 32 mins
- Release date: 21-04-2021
- Language: English
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This small but powerful book takes on the conventional thinking that says more resources are the answer to new product delays - helping you to see what is really going on as your organization seeks to innovate and launch new products....
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