Marketing Aesthetics
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Aesthetic Intelligence
- How to Boost It and Use It in Business and Beyond
- By: Pauline Brown
- Narrated by: Vivienne Leheny
- Length: 6 hrs and 57 mins
- Unabridged
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In this groundbreaking audiobook, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence - or "the other AI", as Brown refers to it.
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Aesthetic Intelligence
- How to Boost It and Use It in Business and Beyond
- Narrated by: Vivienne Leheny
- Length: 6 hrs and 57 mins
- Release date: 26-11-2019
- Language: English
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In this groundbreaking audiobook, Pauline Brown shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out....
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Non-member price: $21.99 or 1 Credit
Sale price: $21.99 or 1 Credit
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Emotional Design
- Why We Love (or Hate) Everyday Things
- By: Don Norman
- Narrated by: George Newbern
- Length: 7 hrs and 23 mins
- Unabridged
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Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Narrated by: George Newbern
- Length: 7 hrs and 23 mins
- Release date: 28-11-2023
- Language: English
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Why attractive things work better and other crucial insights into human-centered design....
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Non-member price: $21.99 or 1 Credit
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Beauty and the Brain
- The Aesthetic Compass
- By: Robert Thatcher
- Narrated by: Shawn Stutts
- Length: 2 hrs and 33 mins
- Unabridged
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Beauty and the Brain: The Aesthetic Compass NeuroAesthetics: Where Consciousness and the Physics of the Universe Meet explores how we as a society perceive beauty. This fascinating book provides an explanation of how aesthetic appreciation occurs by a match of the structure of the brain and external forms. It also describes the brain mechanisms by which humans perceive beauty and how the logarithmic spiral form common in the universe is the same form inside the human brain. The listener will learn deep truths about how humans perceive beauty by sharing certain fundamental logarithmic spiral brain maps and logarithmic spiral forms external to the brain, such as Hurricanes, Galaxies and Snail Shells.
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Beauty and the Brain
- The Aesthetic Compass
- Narrated by: Shawn Stutts
- Length: 2 hrs and 33 mins
- Release date: 04-06-2024
- Language: English
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Beauty and the Brain: The Aesthetic Compass NeuroAesthetics: Where Consciousness and the Physics of the Universe Meet explores how we as a society perceive beauty.
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Non-member price: $9.99 or 1 Credit
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