Aesthetics Business

In this groundbreaking audiobook, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence - or "the other AI", as Brown refers to it.

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

No matter what position you hold within the medical spa industry, you could be a founder, an entrepreneur, or a medical professional. You may be a physician, NP, PA, RN, an injector, any type of provider, an aesthetician, a laser tech, a patient coordinator, a marketing professional or hold any other position, this book is a must read and a must have for your success library.

Have you been thinking of starting your own Business but just didn't know how? The Beauty industry is worth billions! Eye treatments & therapies are a massive part of the Beauty industry. Aesthetics Campus is our online Beauty School, we teach you everything you would learn in Beauty School!