Aviation Business

Before COVID, both Qantas and its CEO Alan Joyce were flying high, the darlings of customers, staff and investors. After Covid hit, only money mattered—in particular, the company’s share price and extraordinary executive bonuses. Illegally redundant workers, unethical flight credits, abysmal customer service, antique aircraft: these became Qantas’ new brand. How did things go so badly wrong? For the first time, The Chairman’s Lounge tells the full story of how one company banked the nation’s loyalty and then cashed in on it.

The twists and turns of the last 15 years of the Qantas story contain all the ingredients of a corporate thriller, with constant shocks to the system, and boardroom dramas and disasters narrowly avoided. During this tumultuous period, as CEO of Australia's iconic airline, Alan Joyce became one of the best-known corporate figures in Australia, and one of the most polarising. Global aviation expert Peter Harbison tells the full and unvarnished story of this fascinating period of the Qantas journey.

The IndiGo Story is a fascinating analysis of the manner in which an unknown entity entered the perilous Indian sky and became its undisputed leader both in terms of market share and profitability. Lucidly written and sharply argued, this book highlights the company’s formative years as a fearless start-up and its evolution into one of India’s most game-changing, profitable brands.

In examining the history of the 737, a highly regarded plane that Boeing's new management degraded with cost-focused mandates, Flying Blind explores how Boeing skimped on testing in the race to match a competing plane from Airbus, outsourced software work to poorly paid graduates in India and convinced the US Federal Aviation Authority to put the MAX into service without requiring pilots to undergo simulator training.

The atmosphere on board the first non-stop flight from London to Sydney is electric. Celebrities are rumoured to be among the passengers in business class, and the world is watching the landmark journey. Flight attendant Mina is trying to focus on the passengers, instead of her troubled five-year-old daughter back at home - or the cataclysmic problems in her marriage. But soon after the plane takes off, Mina receives a chilling anonymous note. Someone wants to make sure the plane never reaches its destination. They're demanding her cooperation...and they know exactly how to get it.

When Richard Branson founded Virgin Galactic in 2004, his goal was simple: to offer paying customers a trip to space by the end of the decade. Seventeen years, countless delays, and one catastrophic crash later, his space tourism dream may finally be on the verge of becoming a reality. New Yorker journalist Nicholas Schmidle knows that story intimately. He spent nearly four years embedded with Virgin Galactic at its California hangar, meeting the individuals working to make commercial space travel possible.

Alone in a Spartan black cockpit, test pilot Mike Melvill rocketed toward space. He had 80 seconds to exceed the speed of sound and begin the climb to a target no civilian pilot had ever reached. He might not make it back alive. If he did he would make history as the world's first commercial astronaut. The spectacle defied reason, the result of a competition dreamed up by entrepreneur Peter Diamandis, whose vision for a new race to space required small teams to do what only the world's largest governments had done before.

At the turn of the last century, the Guggenheim family ran the most powerful mining conglomerate on earth. Decades later came the Guggenheim museum, which became the hub of the world’s most powerful art brand. In between, the Guggenheim name was uttered in every field from aviation to politics, from journalism to rocketry.

"Aim High” is the first of a 4-part personal “success series” utilizing aviation scenarios, situations, and captivating pilot experiences to push and empower you to reach higher levels of personal and professional growth. Each chapter is designed to stimulate deep reflection and active engagement.

Fliegen fasziniert und begeistert die Menschen seit Generationen. Vielleicht gehörst auch du zu denen, die schon immer von einem Job über den Wolken geträumt haben? Aber vielleicht hattest du bislang nicht den Mut, diesen Traum wahrwerden zu lassen? Dann ist dieses Buch für dich: Luftfahrtexperte und Flugpersonalausbilder Hans-Georg Rabacher gibt tiefe Einblicke in die Arbeit als Flugbegleitung, teilt Insiderwissen mit dir und verrät allerlei nützliche Tricks, die dich perfekt auf deine Karriere in der Luft vorbereiten. Also, worauf wartest du noch?

You've heard the hype. But does social media really work for complex, high-ticket, B2B aviation marketing? We have complicated products and services that can really benefit from being demonstrated online. And you have competitors who still think social media is for teenage girls to share eye makeup techniques and funny videos of their guinea pigs (it is, but it has grown significantly beyond that!).

Professor Kevin Fong was flying with the Helicopter Emergency Medical Service, making split-second, life-or-death decisions in the most extreme circumstances. Then he was seconded to the NHS's Covid-19 Strategy Unit, tasked with leading the fight against pandemic. In this gripping blend of memoir and reportage, he confronts a disturbing truth: the quest for 'zero harm' can prevent the saving of lives.

Final Destination: Disaster informs the public, for the very first time, of what actually precipitated the controversial sale of Eastern Airlines - at one time the second largest airline in the free world - to Frank Lorenzo's Texas Air Corporation, which led to its certain demise. This unbelievable story is written by an 18-year veteran Eastern pilot who was intimately involved in many aspects of the tumultuous events that culminated in the sale.