Try free for 30 days
-
The IndiGo Story
- Inside the Upstart that Redefined Indian Aviation
- Narrated by: Radhakrishnan Iyer
- Length: 6 hrs and 11 mins
Failed to add items
Add to basket failed.
Add to Wish List failed.
Remove from Wish List failed.
Follow podcast failed
Unfollow podcast failed
Buy Now for $20.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Publisher's Summary
The IndiGo Story is a fascinating analysis of the manner in which an unknown entity entered the perilous Indian sky and became its undisputed leader both in terms of market share and profitability. Lucidly written and sharply argued, this book highlights the company’s formative years as a fearless start-up and its evolution into one of India’s most game-changing, profitable brands.
Going into great detail and with a deep understanding of the airline industry, the author uncovers little-known facts about how the airline displaced old players and new competitors and proved the doomsday predictors wrong in double-quick time. So what was the magic IndiGo wielded? What was the secret mantra of their success? How did they get it right when most failed or struggled? Uncover all this and much more in this captivating book.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.