Advertising Psychology
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The Psychology of Advertising
- 3rd Edition
- By: Wolfgang Stroebe, Bob M. Fennis
- Narrated by: Nigel Patterson
- Length: 19 hrs and 40 mins
- Unabridged
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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
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The Psychology of Advertising
- 3rd Edition
- Narrated by: Nigel Patterson
- Length: 19 hrs and 40 mins
- Release date: 03-08-2021
- Language: English
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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers....
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Non-member price: $33.99 or 1 Credit
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Yes!
- 50 Scientifically Proven Ways to Be Persuasive
- By: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
- Narrated by: Blair Hardman
- Length: 5 hrs and 22 mins
- Unabridged
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Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
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Yes!
- 50 Scientifically Proven Ways to Be Persuasive
- Narrated by: Blair Hardman
- Length: 5 hrs and 22 mins
- Release date: 17-02-2009
- Language: English
- Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science....
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Non-member price: $21.99 or 1 Credit
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Propaganda
- By: Edward Bernays, Mark Crispin Miller - introduction
- Narrated by: Grover Gardner
- Length: 4 hrs and 42 mins
- Unabridged
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A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".
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old ideas for a new world
- By stuart hearn on 14-09-2021
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Propaganda
- Narrated by: Grover Gardner
- Length: 4 hrs and 42 mins
- Release date: 25-07-2017
- Language: English
- A seminal and controversial figure in the history of political thought and public relations....
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Non-member price: $19.99 or 1 Credit
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Fascinate, Revised and Updated
- How to Make Your Brand Impossible to Resist
- By: Sally Hogshead
- Narrated by: Sally Hogshead
- Length: 7 hrs and 39 mins
- Unabridged
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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior - fascination - and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we have only seconds to compete?
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Well spoken and useful ideas
- By Ros Boundy on 11-07-2023
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Fascinate, Revised and Updated
- How to Make Your Brand Impossible to Resist
- Narrated by: Sally Hogshead
- Length: 7 hrs and 39 mins
- Release date: 26-04-2016
- Language: English
- A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior....
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Non-member price: $23.99 or 1 Credit
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Ca$hvertising
- How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
- By: Drew Eric Whitman
- Narrated by: Johnny Heller
- Length: 6 hrs and 17 mins
- Unabridged
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Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.
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Likely the only marketing book you'll ever need
- By Kindle Customer on 17-03-2022
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Ca$hvertising
- How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
- Narrated by: Johnny Heller
- Length: 6 hrs and 17 mins
- Release date: 12-05-2017
- Language: English
- You are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion....
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Cashvertising Online
- How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response
- By: Drew Eric Whitman
- Narrated by: Johnny Heller
- Length: 6 hrs and 33 mins
- Unabridged
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The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising. Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online, Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line.
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An MBA in Online Advertising in under 7 Hours
- By Michael S. on 08-11-2024
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Cashvertising Online
- How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response
- Narrated by: Johnny Heller
- Length: 6 hrs and 33 mins
- Release date: 02-10-2023
- Language: English
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The latest book from Dr. Direct will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising....
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Secrets of Selling in the Digital Age
- Advertising Boldly Using Time-Tested Marketing Psychology Through the Power of the Word
- By: Robert Godin, Seth Cialdini
- Narrated by: Jim D. Johnston
- Length: 3 hrs and 40 mins
- Unabridged
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The marketing technology may have changed but human hopes and desires do not! All the latest high-tech web design gadgets won't help make you any money unless you learn to use words and sales strategies that have been proven to get attention, generate interest and desire, and motivate people to take buying action now. It doesn't matter how pretty and professional looking your ad, sales letter, or website is, the only way you're going to make money is by using words that communicate clearly the benefits of your offer and the reasons why your prospect should buy from you.
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Secrets of Selling in the Digital Age
- Advertising Boldly Using Time-Tested Marketing Psychology Through the Power of the Word
- Narrated by: Jim D. Johnston
- Length: 3 hrs and 40 mins
- Release date: 27-04-2020
- Language: English
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All the latest high-tech web design gadgets won't help make you any money unless you learn to use words and sales strategies that have been proven to get attention, generate interest and desire, and motivate people to take buying action now....
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Non-member price: $16.99 or 1 Credit
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The Power of Nice
- How to Conquer the Business World with Kindness
- By: Linda Kaplan Thaler, Robin Koval
- Narrated by: Linda Kaplan Thaler, Robin Koval
- Length: 2 hrs and 58 mins
- Unabridged
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Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. While so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers.
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Great book - practical
- By Grant Lewers on 22-10-2023
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The Power of Nice
- How to Conquer the Business World with Kindness
- Narrated by: Linda Kaplan Thaler, Robin Koval
- Length: 2 hrs and 58 mins
- Release date: 24-07-2007
- Language: English
- Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice....
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Propaganda
- By: Edward Bernays
- Narrated by: Barry J. Peterson
- Length: 3 hrs and 4 mins
- Unabridged
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Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.
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Good points, but not great delivery
- By Anonymous User on 11-01-2021
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Propaganda
- Narrated by: Barry J. Peterson
- Length: 3 hrs and 4 mins
- Release date: 09-03-2018
- Language: English
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Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication...
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Parenting for the Digital Age
- The Truth behind Media's Effect on Children and What to Do about It
- By: Bill Ratner
- Narrated by: Bill Ratner
- Length: 4 hrs and 47 mins
- Unabridged
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From how to deal with cyberbullying to the strange, true stories behind Barbie and G.I. Joe, media insider Bill Ratner takes an inside look at our wired-up world in a fascinating book - part memoir, part parenting guide - for the digital age. Landing his first job in advertising at age fourteen, Ratner learned early that the media doesn't necessarily have our best interests at heart.
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Parenting for the Digital Age
- The Truth behind Media's Effect on Children and What to Do about It
- Narrated by: Bill Ratner
- Length: 4 hrs and 47 mins
- Release date: 09-12-2014
- Language: English
- From how to deal with cyberbullying to the strange, true stories behind Barbie and G.I. Joe, media insider Bill Ratner takes an inside look at our wired-up world in a fascinating book....
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Spin
- Politics and Marketing in a Divided Age
- By: Clive Veroni
- Narrated by: Clive Veroni
- Length: 12 hrs and 57 mins
- Unabridged
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In the early 20th century, political operatives did their work in the back room, a shady place of secret deals and dark arts. By the middle of the century, the politicos were heading to Madison Avenue to learn the techniques of mass communication and persuasion. Today, they have moved from the dim light of the back room to the bright lights of the war room, the central command for political campaigns. And along the way the pupil has surpassed the teacher.
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Spin
- Politics and Marketing in a Divided Age
- Narrated by: Clive Veroni
- Length: 12 hrs and 57 mins
- Release date: 29-10-2018
- Language: English
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In the tradition of Malcolm Gladwell’s Outliers and Daniel Kahneman’s Thinking Fast and Slow, Clive Veroni’s Spin is a fascinating investigation of how the techniques of political strategists are being applied to the world of consumer marketing....
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Copywriting
- Secret Formulas that Captivate Customers & Make You Money, Book 3
- By: Next Money Publishing
- Narrated by: Terry F. Self
- Length: 45 mins
- Unabridged
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Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales you need to understand how to get into the mind and heart of your customers and cause them to take action to buy your product or service, or else you will simply not make sales. You will discover how to use storytelling for your marketing, how to employ time-tested copywriting formulas, and how to write copy for the platform you are advertising on.
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Copywriting
- Secret Formulas that Captivate Customers & Make You Money, Book 3
- Narrated by: Terry F. Self
- Length: 45 mins
- Release date: 28-02-2020
- Language: English
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Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales you need to understand how to get into the mind and heart of your customers and cause them to take action to buy your product or service, or else you will simply not make sales....
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The Things We Love
- How Our Passions Connect Us and Make Us Who We Are
- By: Aaron Ahuvia PhD
- Narrated by: Steven Jay Cohen
- Length: 8 hrs and 26 mins
- Unabridged
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Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in a love affair with some thing that brings you immense joy, comfort, or fulfillment. Why is it that we so often feel intense passion for objects? What does this tendency tell us about ourselves and our society? Dr. Aaron Ahuvia presents astonishing discoveries that prove we are far less “rational” than we think when it comes to our possessions and hobbies.
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The Things We Love
- How Our Passions Connect Us and Make Us Who We Are
- Narrated by: Steven Jay Cohen
- Length: 8 hrs and 26 mins
- Release date: 19-07-2022
- Language: English
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A revealing investigation of the secret, tangled emotional relationships people have with things - drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing....
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Social Media: Opportunities and Risks of Modern Society
- Marketing, Strategy, Advertising, Addiction, Detox. Everything You Need to Know About Social Media (2 Books in 1)
- By: Mark Prices
- Narrated by: Michael Fryar, Aaron Miller
- Length: 9 hrs and 53 mins
- Unabridged
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Do you struggle with addiction to social media and can't go a minute without scrolling on your phone? Are you controlled by the endless, irrelevant notifications on your smartphone? Discover how to rid yourself of social media addiction, regain control of your time and attention, and learn how to make social media work for you instead of against you! In this social media bundle, you're going to finally say good-bye to social media addiction and discover powerful social media marketing secrets that will help you grow your business and line your pockets and bank accounts with cash.
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Social Media: Opportunities and Risks of Modern Society
- Marketing, Strategy, Advertising, Addiction, Detox. Everything You Need to Know About Social Media (2 Books in 1)
- Narrated by: Michael Fryar, Aaron Miller
- Length: 9 hrs and 53 mins
- Release date: 27-05-2020
- Language: English
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Discover how to rid yourself of social media addiction, regain control of your time and attention, and learn how to make social media work for you instead of against you....
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Copywriting
- Secrets Formulas That Captivate Customers & Make You Money (Business Writing That Sells, Branding, Marketing, Advertising, Book 2)
- By: Next Money Publishing
- Narrated by: Terry F. Self
- Length: 1 hr and 20 mins
- Unabridged
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The importance of having the ability to craft compelling copy cannot be understated. Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales, you need to understand how to get into the mind and heart of your customers. You must motivate them to take action to buy your product or service, or else, you will simply not make sales.
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Copywriting
- Secrets Formulas That Captivate Customers & Make You Money (Business Writing That Sells, Branding, Marketing, Advertising, Book 2)
- Narrated by: Terry F. Self
- Length: 1 hr and 20 mins
- Release date: 23-05-2020
- Language: English
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The importance of having the ability to craft compelling copy cannot be understated. Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales, you need to understand how to get into the mind and heart of your customers....
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Copywriting: Secret Formulas that Captivate Customers & Make You Money
- Business Writing that Sells, Branding, Marketing, Advertising, Book 1
- By: Next Money Publishing
- Narrated by: Terry F. Self
- Length: 1 hr and 14 mins
- Unabridged
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Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales you need to understand how to get into the mind and heart of your customers and cause them to take action to buy your product or service, or else you will simply not make sales. In this audiobook, you will go from beginner to expert copywriter so you can start generating more success than you thought possible. This audiobook is highly actionable, with step-by-step instructions and plenty of examples to get you learning these skills as fast as possible.
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Copywriting: Secret Formulas that Captivate Customers & Make You Money
- Business Writing that Sells, Branding, Marketing, Advertising, Book 1
- Narrated by: Terry F. Self
- Length: 1 hr and 14 mins
- Release date: 26-02-2020
- Language: English
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Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales you need to understand how to get into the mind and heart of your customers and cause them to take action to buy your product or service, or else you will simply not make sales....
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Non-member price: $9.99 or 1 Credit
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