Showing results by narrator "Ryan Maxwell" in All Categories
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From Data-Driven to People-Based Marketing: Successful Digital Marketing Strategies in a Privacy-First Era
- By: Marco Hassler
- Narrated by: Ryan Maxwell
- Length: 7 hrs and 48 mins
- Unabridged
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With first-party data, Martech and customer centricity, to marketing on steroids. As an evolution of data-driven marketing, people-based marketing represents the next level in digital marketing. It replaces channel-specific campaigns, breaks up siloed data, and heals inconsistent customer experiences. Furthermore, it focuses entirely on the person, builds trust, and creates a true relationship with a customer in a privacy-first era. In this audiobook, the author shows in a practical way how people-based marketing is introduced step-by-step.
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From Data-Driven to People-Based Marketing: Successful Digital Marketing Strategies in a Privacy-First Era
- Narrated by: Ryan Maxwell
- Length: 7 hrs and 48 mins
- Release date: 26-01-2022
- Language: English
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Non-member price: $26.99 or 1 Credit
Sale price: $26.99 or 1 Credit
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