Showing results by narrator "Josh Ssetuba" in All Categories
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Black Is the New Green
- Marketing to Affluent African Americans
- By: Leonard E. Burnett, Andrea Hoffman
- Narrated by: Josh Ssetuba
- Length: 6 hrs and 10 mins
- Unabridged
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The general market for luxury goods has become stagnant. Given the new economic reality of the early 21st century—not to mention the all-important new demographics of the new century—it's bad business to continue to rely on luxury's traditional customer base to support sales or on tired marketing strategies and tactics. Burnett and Hoffman show listeners how to follow in the footsteps laid down by brands such as Gucci, HSBC, Sony Electronics, and Aston Martin, amongst others, to become successful in a segment corporations can't afford to overlook if growth is the objective.
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Black Is the New Green
- Marketing to Affluent African Americans
- Narrated by: Josh Ssetuba
- Length: 6 hrs and 10 mins
- Release date: 16-09-2022
- Language: English
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Non-member price: $22.99 or 1 Credit
Sale price: $22.99 or 1 Credit
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