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In 2012, two weeks before her thirty-second birthday, Jo Cheetham attended her first ever protest and it changed her life for ever. She didn’t consider herself especially political or assertive. She often apologized to people who barged into her on the street and was too polite to tell the man at the pub that he’d been calling her the wrong name for two years. Her days were ‘filled with routine, boredom and the occasional panic attack’. But soon after that first protest she joined the No More Page 3 campaign team.

In 2012, two weeks before her thirty-second birthday, Jo Cheetham attended her first ever protest and it changed her life for ever. She didn’t consider herself especially political or assertive. She often apologized to people who barged into her on the street and was too polite to tell the man at the pub that he’d been calling her the wrong name for two years. Her days were ‘filled with routine, boredom and the occasional panic attack’. But soon after that first protest she joined the No More Page 3 campaign team.