Showing results by narrator "Jeffrey Shaw" in All Categories

Faced with uncontrollable circumstances, from a change in market demand to a global pandemic, being self-employed can sometimes feel less like you're running the show, and more like the show is running you. But it doesn't need to be that way. Small business consultant, entrepreneur coach, and acclaimed portrait photographer Jeffrey Shaw - TEDx speaker and host of the popular The Self-Employed Life podcast - offers the essential manual on everything you need to be successful as a self-employed business owner.

The fastest, easiest, and most profitable way to have a successful business is to work with your ideal customers. They value your offering and pay you what it's worth and they are a joy to serve. But how can you rise above the noise in a crowded marketplace to attract these customers? You learn to speak their lingo. In LINGO, serial entrepreneur, brand consultant, and host of Creative Warriors podcast Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by showing them that you get them.