Showing results by narrator "Dick Estell" in All Categories

In the best-selling tradition of Truman, two-time Pulitzer Prize-winning biographer David Herbert Donald offers a new classic in American history and biography - a masterly account of how one man's extraordinary political acumen steered the Union to victory in the Civil War, and of how his soaring rhetoric gave meaning to that agonizing struggle for nationhood and equality.

Prescription for Advertising is created specifically for the business owner or manager who needs to advertise but really doesn't know how to make it happen. It's a comprehensive guide to the complete world of advertising.

Prescription for Advertising is written specifically for the business owner or manager who needs to advertise but really doesn't know HOW to make it happen. It's a comprehensive guide to the complete world of advertising - everything from positioning to printers, budgeting to billboards, creativity to conventions - even logos and signage. It is a great step toward understanding the complex and confusing world of advertising.