Showing results by narrator "Brian Halligan" in All Categories
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Marketing Lessons from the Grateful Dead
- What Every Business Can Learn from the Most Iconic Band in History
- By: David Meerman Scott, Brian Halligan
- Narrated by: Brian Halligan, David Meerman Scott
- Length: 3 hrs and 7 mins
- Unabridged
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Overall5 out of 5 stars 3
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Performance4.5 out of 5 stars 3
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Story5 out of 5 stars 3
The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built a their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts.
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Marketing Lessons from the Grateful Dead
- What Every Business Can Learn from the Most Iconic Band in History
- Narrated by: Brian Halligan, David Meerman Scott
- Length: 3 hrs and 7 mins
- Release date: 14-09-2010
- Language: English
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Non-member price: $19.99 or 1 Credit
Sale price: $19.99 or 1 Credit
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