Showing results by author "Trevor Young" in All Categories

We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business - because you haven’t given them a reason to. Bottom line: Standing out, getting noticed and resonating is a growing challenge for businesses and organizations, large and small.

CRANK THE 3RD is a weekly podcast in which we explore the entrepreneurial and creative side of life post 50. You've survived the first two professional chapters of your lives - 20s to mid-30s (chapter 1) and mid-30s and through your 40s (chapter 2). Welcome to the 3rd chapter! By this stage of your professional life, you've seen a lot, done most things, made some cash, expanded your horizons and probably are more comfortable in your skin than at any other time. But it’s not necessarily all sunshine and roses either. At some stage, many of us reach a point where we ask: “Is that all there ...

If you dream of launching your own business, but aren't sure what that business should be, microDomination has the answer. This new book from entrepreneur and communications guru Trevor Young shows you how to tap into your particular area of expertise and build a small business around what you know and love. No matter what particular subject you're knowledgeable about, from dog training to cooking to financial planning, microDomination shows you how to build a brand around yourself and turn that brand and expertise into profits even from the comfort of your own home.

The role of project manager requires maintaining a balance between the demands of the customer, the project, the team, and the organization. This provides a real challenge in the fields of time management and prioritization. Successful Project Management covers the more technical aspects of a project from start to completion, and contains tested and tried techniques on managing stake holders, effective risk management, project planning, launch, and execution. This fifth edition contains new features including summary points at the end of each chapter and a glossary of key terms.

Are you struggling to cut through the noise and convey your message to the marketplace? Build your own media network and tell your stories like a PR pro! We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It's no wonder consumers (B2B and B2C) are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages, They simply don't care about you or your business - because you haven't given them a reason to! BOTTOM LINE: Standing out, getting noticed and resonating in the ...