Showing results by author "Shaan Rais" in All Categories
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The BrandStand
- By: Shaan Rais
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Warning- The following podcast is for business leaders and entrepreneurs who are looking to massively scale their businesses. Listeners describe their experience as going from Bland to Brand and From Crickets to Digits. Use this information at your own risk
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Branding You
- By: Shaan Rais
- Original Recording
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Overall
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Story
Building a brand involves a lot of pressure. That's often because you want to deliver something that the world will gravitate to in the most significant ways. You want to solve problems and make a massive impact on lives. You want your legacy to be remarkable. However, a lot of people tend to chase multiple target markets at once and wear too many hats. This has led to brands becoming hollow and inauthentic. They do not know who they want to be because of the strong desire to create a famous brand. Inevitably, they fall short of ...
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