Showing results by author "Roland Smart" in All Categories
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The Agile Marketer
- Turning Customer Experience into Your Competitive Advantage
- By: Roland Smart
- Narrated by: Don Hagen
- Length: 6 hrs and 31 mins
- Unabridged
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Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language - and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with.
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The Agile Marketer
- Turning Customer Experience into Your Competitive Advantage
- Narrated by: Don Hagen
- Length: 6 hrs and 31 mins
- Release date: 10-02-2017
- Language: English
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Non-member price: $21.99 or 1 Credit
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