Showing results by author "Paolo Antonetti" in All Categories
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Fundamentals of Marketing, 2nd Edition
- By: Paul Baines, Sophie Whitehouse, Sara Rosengren, and others
- Narrated by: Dennis Kleinman
- Length: 16 hrs and 6 mins
- Unabridged
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Combining the most essential theories and offering a global range of cases and practitioner insights, Fundamentals of Marketing is the most relevant, concise guide to marketing. Based on the best-selling Marketing by Baines, Fill, Rosengren and Antonetti, this book will take you on a journey from the traditional marketing mix to the cutting-edge trends of the discipline such as sustainability, ethics, and digitalization.
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Fundamentals of Marketing, 2nd Edition
- Narrated by: Dennis Kleinman
- Length: 16 hrs and 6 mins
- Release date: 08-06-2021
- Language: English
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Non-member price: $29.99 or 1 Credit
Sale price: $29.99 or 1 Credit
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