Showing results by author "Michael Solomon" in All Categories
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We Are What We Buy
- By: Dr. Michael Solomon
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Businesses succeed when they satisfy their customers’ needs. But how can you do that unless you understand what those needs are? The reasons we buy aren’t as obvious as they seem. That’s because we don’t buy product features, we buy the benefits they provide. Two brands that seem very similar may mean something very different to consumers, and sometimes even they can’t tell you why they prefer one over another. We Are What We Buy helps YOU to understand what drives your customers. On every show, we dive into a topic that helps you to decipher the reasons your customers buy or don’t...
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Marketers, Tear Down These Walls!
- Liberating the Postmodern Consumer
- By: Michael Solomon
- Narrated by: Alan Taylor
- Length: 3 hrs and 41 mins
- Unabridged
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The postmodern revolution requires marketers to revisit the walls they have erected over many years. That's not an easy thing to do. Conventional marketing strategies are built upon predictability, stability, and the comfort in knowing that we can understand our customer yesterday, today, and tomorrow. We love to put people into categories, and often into super-neat dichotomies, and call it a day. Those walls used to be solid, and marketers relied upon them to build a structure that formed the basis of their traditional strategic worldview.
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Marketers, Tear Down These Walls!
- Liberating the Postmodern Consumer
- Narrated by: Alan Taylor
- Length: 3 hrs and 41 mins
- Release date: 04-04-2018
- Language: English
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Non-member price: $16.99 or 1 Credit
Sale price: $16.99 or 1 Credit
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The Truth About What Customers Want
- By: Michael R. Solomon
- Narrated by: Tim Lundeen
- Length: 4 hrs and 37 mins
- Unabridged
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Customers demystified! The truth and nothing but the truth! Simply the best thinking on how you can move customers to buy... buy more... and keep on buying! This book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers.
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The Truth About What Customers Want
- Narrated by: Tim Lundeen
- Length: 4 hrs and 37 mins
- Release date: 25-10-2011
- Language: English
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Game Changer
- How to Be 10x in the Talent Economy
- By: Michael Solomon, Rishon Blumberg, Daniel Weizmann - contributor
- Narrated by: Rishon Blumberg
- Length: 7 hrs and 14 mins
- Unabridged
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10xers can tackle a company’s toughest problems, improve their strongest assets, and blaze a path to success. With the rapid digitization of every conceivable product and service, the environment has transformed so fast that every organization must be equipped with these phenomenally gifted employees to keep up. Game Changer provides proven strategies on how your company can create the right environment for top talent and breakthrough success by upending traditional business practices.
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Game Changer
- How to Be 10x in the Talent Economy
- Narrated by: Rishon Blumberg
- Length: 7 hrs and 14 mins
- Release date: 21-09-2020
- Language: English
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Non-member price: $21.99 or 1 Credit
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Diversities of Scripture
- By: michael solomon
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Diversities of scripture is a platform where a verse or verses of the Bible is selected for emphasis and interpretations via the Holyspirit especially for the moment it is communicated because the same verse(s) can also be interpreted in many other ways. Following the book of Ephesians 4:1-6 and John 6:63, it is basically for the edification of the saints in terms of scriptural knowledge that helps to build every aspect of life. Support this podcast: https://podcasters.spotify.com/pod/show/michael-solomon22/support
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