Showing results by author "Michael McQueen" in All Categories

Drawing on the latest discoveries in disciplines ranging from neuroscience to behavioral economics, McQueen suggests that we are too often using 19th- and 20th-century techniques to change 21st-century minds—and are wondering why it’s not working. What we need is an upgrade in our understanding of what it really takes to influence others.

Following more than a decade of research into future trends, business reinvention, and disruptive innovation, author Michael McQueen presents How to Prepare Now for What’s Next, a blueprint for top companies to thrive in turbulent times. The audiobook outlines the four primary forms of disruption McQueen sees playing out over the next five to 10 years, and quickly moves on to the in-depth tools, tips, and techniques that healthy businesses will need to stay on top.

In this landmark best-seller, award-winning trends forecaster and business strategist Michael McQueen explores the five reasons even the greatest companies become obsolete. More importantly, Michael looks at what separates the enduring from the endangered. Highlighting principles and lessons from businesses such as Lego, IKEA, and Harley-Davidson, he identifies six keys to reinventing your organization before change forces you to.

In this ground-breaking best seller, you will learn how the era into which you are born has a profound effect on your perceptions and worldview. Building on this understanding, you will begin to see why Millennials/Gen Y are so different and discover some powerful strategies for engaging them be it at home, in the classroom or at work. Get set for an entertaining, revealing, and insightful look inside the minds of today's young people.