Showing results by author "Mckenna Bailey" in All Categories
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Responsive Fundraising
- The Donor-Centric Framework Helping Today's Leading Nonprofits Grow Giving
- By: Gabe Cooper, Mckenna Bailey
- Narrated by: Scott Richards
- Length: 6 hrs and 23 mins
- Unabridged
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Since the 1950s, nonprofits have relied on impersonal outreach to inspire generosity from their donors. They leveraged direct mail, mass marketing, and event fundraising to drive donations. With the introduction of social media, smartphones, and a hyper-connected world, everything changed. The new normal for everyone became transparency, personalization, and a feeling of ever-present engagement. In addition, donors also had new levels of access to information to the causes they cared about. Unfortunately, as expectations evolved, nonprofit fundraisers failed to keep up.
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Responsive Fundraising
- The Donor-Centric Framework Helping Today's Leading Nonprofits Grow Giving
- Narrated by: Scott Richards
- Length: 6 hrs and 23 mins
- Release date: 06-05-2020
- Language: English
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Non-member price: $21.99 or 1 Credit
Sale price: $21.99 or 1 Credit
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