Showing results by author "Kristian A. Alomá PhD" in All Categories
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Start with the Story
- Brand-Building in a Narrative Economy
- By: Kristian A. Alomá PhD
- Narrated by: Kristian A. Alomá PhD
- Length: 2 hrs and 44 mins
- Unabridged
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Think about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche? People don't just buy brands. They use them to tell stories about who they are: stories about their passion for the outdoors, their concern for animal welfare, and their love for design. Stories about identity are the currency of the narrative economy—and the brands that design for the story-driven mind will thrive in it.
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Start with the Story
- Brand-Building in a Narrative Economy
- Narrated by: Kristian A. Alomá PhD
- Length: 2 hrs and 44 mins
- Release date: 12-10-2023
- Language: English
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Non-member price: $15.99 or 1 Credit
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